Recently featured in Business in Vancouver, Amanda Brittain, ABC and IABC/BC member, shared her insight on how to make internal communications strategic:
Small organizations with two – or even 20 – employees have fairly simple internal communication needs. Information might easily be shared through informal conversations, email or weekly staff meetings. I’ve worked with large organizations, but at the smaller one I’m with now, it’s not uncommon to simply shout an update to a nearby colleague. Once organizations begin to grow (or are large already) there’s more of a need to manage the communication process. Otherwise you risk not tying your communications to your business goals.