Category Archives: Blog

40 Ways to Mark IABC/BC’s 40th Anniversary

By Adam Brayford, SCMP
January 8, 2020

  It’s our birthday… If you’re anything like me, you suffer from a case of ‘communicator’s math‘, a malady that impairs the region of the brain responsible for arithmetic. It… Read more

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IABC/BC's 40th Anniversary

How to Create a Memorable 2020 Campaign

By Ashleigh Erwin, Director of University Communications at SFU
December 17, 2019

The new year is quickly approaching, and with it are endless opportunities to help your organization grow and thrive. You’ve seen the best campaigns of 2019—and now you’re ready to… Read more

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The Top 10 Reasons to Volunteer with IABC/BC

By Erica Simpson, CMP
December 15, 2019

Of all the reasons to volunteer, it’s certainly hard to select just one. So here are 10!  Grow your understanding of communications: You’ll expand your understanding of the communications profession… Read more

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How to Run a Successful Special Interest Group

By Lauren Girdler, Director, SIGs
December 10, 2019

There’s a communications topic you feel passionate about. It’s something near and dear to your heart that you want to discuss with a cohort of like-minded comms folks. So why… Read more

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special interest group

Comm Planning 101 – the Value of Pragmatism

By Jazmin Sood, Communications Undergrad Student
December 5, 2019

Plan to add value, don’t get burned by process A carefully considered strategy is critical when it comes to implementing a communications plan of any size. From business need to… Read more

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Communications Strategy 101

By Jenna Ross, Content Manager
October 22, 2019

Whether you’re a new communicator or a seasoned pro, it can be helpful to go back to basics.  No, not that kind of basic—basic strategy. Breaking things down will help… Read more

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Keeping on Top of Social

By Sheldon McRae, IABC/BC Digital Marketing and Communications Coordinator
October 9, 2019

Social media is constantly changing, and it’s a definite challenge to know where to go for the latest hot tips. I’m new to my volunteer role as a Digital Marketing… Read more

5 Things You Need to Know About the Silver Leaf Awards

By Jenna Ross, Content Specialist
June 27, 2019

If you want to know a thing or two about the Silver Leaf Awards, look no further than Fraser Health’s Communications and Public Affairs Team. Together, they’ve won two merit… Read more

The 2019 IABC World Conference Twitter Roundup

By Adam Brayford, SCMP
June 20, 2019

If you were among the near 1,400 global communication professionals who came together for the 2019 IABC World Conference, then you know that proud feeling that came with showing off… Read more

Why One of Last Year’s Silver Leaf Award Winners Thinks You Should Apply

By Jenna Ross, Content Specialist
June 19, 2019

Do you like getting recognized for your hard work? Of course you do! That’s why you should apply for the IABC Canada Silver Leaf Awards. Designed to reward communications excellence,… Read more