Category Archives: Blog

How to lead when you’re feeling burned out

By Gillian Hobbs
March 17, 2017

From time to time, we all feel pulled in different directions, with work deadlines, family commitments and other life events all demanding our focus and attention. Over the course of… Read more

Standing Your Ground! Call for Storytellers

March 14, 2017

On April 20, 2017 IABC/BC will host its 5th annual signature storytelling event—an inspiring and entertaining evening of communicators sharing their career stories. This year the theme is “standing your ground!”  We’re looking… Read more

6 Tips for Writing More Effective Video Scripts

By Andrew Muir
February 15, 2017

Organizations of all kinds are using video in their marketing and communications, and that means writing for video is becoming an essential skill for communicators. But most have either never… Read more

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5 steps to certification: how to prep for the CMP exam

By Rachel Wong, CMP
February 14, 2017

There are now over 65 certified communicators, four of them IABC members located in British Columbia. Getting from the Communications Management Professional (CMP) application stage to the certification stage takes… Read more

Get Connected

By Jeanette LeBlanc
February 7, 2017

We held an inspiring event with many of you recently who are interested in learning more about the chapter and ways that you can get involved. Over some drinks and… Read more

Top 7 Ways to Get Connected & Meet Your 2017 Career Goals

By Jeanette LeBlanc
January 3, 2017

As a member in my 7th year with IABC/BC, I’ve met many awesome people, made quality connections and gained considerable experience to grow my career as well. Now the Vice… Read more

Feedback: Are You A Resilient Communicator?

By Kristy Dixon
November 5, 2016

Originally appeared on the IABC Calgary chapter blog A reality of being a communications professional is that we receive a lot of feedback. For example, your latest media release may… Read more

Calling Experienced Communicators! Exciting Volunteer Roles Await!

By Kirk Grayson
October 14, 2016

If you’re a senior communicator who loves to keep learning and growing, whilst leading others as they do the same, then now is your time to shine! Exciting leadership volunteer… Read more

IABC/BC fall event kicks off the 2016/2017 season in style

By Gillian Hobbs
October 5, 2016

It’s hard to believe that warm summer days and long hours of sunlight are behind us once again.  As we head into the fall and settle once again into our… Read more

Scannable Content: Writing for the Web

By Bradley Tollefsen
October 1, 2016

Writing for the web is very different from writing for print. Most online readers do not actually read text on the internet; instead, they scan the text to pick out valuable bits. That’s why creating scannable content on your website is crucial to getting your message across. Inspired by Eddie Shleyner’s HubSpot post, here are some tips for creating effortlessly readable web copy. Continue reading