Category Archives: Blog

Under the Influence: How Influencer Marketing Can Build Credibility in an Era of Distrust

By Jenna Ross, Content Specialist
February 22, 2019

In the wake of Netflix and Hulu’s newly released Fyre Festival documentaries, the influencer marketing industry has come under fyre (sorry, I had to). If you’ve been hiding under a… Read more

How to Create an Internal Comms Content Calendar

By Kyla Sims, Content Writer at Bananatag
January 30, 2019

Whether it’s a new year or a new quarter, it’s never too late to start planning. Sure, it takes focus, time, and organization—but if you put the energy into making… Read more

Crush your career goals in 2019 with IABC

By Gemma Lawrence
January 15, 2019

Happy New Year everyone!! I hope that you all had a wonderful holiday season with your friends and family. We celebrated the festive season at the Roundhouse Centre with our… Read more

The Top 8 Communications Trends of 2018

By Jenna Ross, Content Specialist
December 19, 2018

This week I’ve been busy baking gingerbread cookies (a secret family recipe) and preparing for a slew of holiday parties. And I find myself wondering… how is it December already?!… Read more

We’re looking for our next VP

December 5, 2018

We’ve been waiting for you. If you’re ready for your next leadership move, then consider joining IABC/BC’s executive team and bringing your strategic mindset to the chapter that will host… Read more

Make magic happen at the 2019 IABC World Conference!

November 9, 2018

Call for Volunteers: IABC/BC Hospitality Task Force   Volunteer roles come in all shapes and sizes – sometimes you are the invisible, but organized coordinator behind the scenes, the charming… Read more

Meet our new board members

By Gemma Lawrence
October 25, 2018

It’s been another busy month for us as we prepare to welcome international speaker, and top 25 influential women Kellie Garrett to our chapter, as well as plan multiple other… Read more

President Message: It’s going to be a great IABC/BC year!!

By Gemma Lawrence
September 27, 2018

Hi everyone! Fall is upon us already. I hope that you all had a great summer and are looking forward to another IABC/BC year! Our board officially began its term… Read more

Meet our directors: Glauce Fleury

By Gemma Lawrence, President
July 17, 2018

We’ve been looking for a Student + New Communicator’s director…and she was right here all along! …I’m very happy to share the news that Glauce Fleury has decided to continue… Read more

Dare to Lead: The Recap

By Danielle Windecker, Co-Director, Marketing & Communications
June 28, 2018

  We flew in, we dined around, we dared to lead. In May, several current and incoming members of our chapter’s 2018-2019 board headed to Regina for the annual IABC… Read more