Category Archives: Communication Skills

Crisis Communications: Key Takeaways From Our Virtual Event

By Jenna Ross, Content Manager
May 2, 2020

Do the complexities of COVID-19 communications have your head spinning? Fear not, we’re here to help!   Last week, IABC/BC held a virtual event entitled “Climate, Conflict and COVID-19: Crisis… Read more

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crisis communications

Comm Planning 101 – the Value of Pragmatism

By Jazmin Sood, Communications Undergrad Student
December 5, 2019

Plan to add value, don’t get burned by process A carefully considered strategy is critical when it comes to implementing a communications plan of any size. From business need to… Read more

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Communications Strategy 101

By Jenna Ross, Content Manager
October 22, 2019

Whether you’re a new communicator or a seasoned pro, it can be helpful to go back to basics.  No, not that kind of basic—basic strategy. Breaking things down will help… Read more

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How to Create Effective Internal and External Podcasts

By Jenna Ross, Content Specialist
April 2, 2019

In recent years, podcasts have leapt onto the scene as a communications tool. Listeners tune in while they’re commuting, working, exercising, or relaxing at home. And in an increasingly screen-bound… Read more

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Under the Influence: How Influencer Marketing Can Build Credibility in an Era of Distrust

By Jenna Ross, Content Specialist
February 22, 2019

In the wake of Netflix and Hulu’s newly released Fyre Festival documentaries, the influencer marketing industry has come under fyre (sorry, I had to). If you’ve been hiding under a… Read more

How to Create an Internal Comms Content Calendar

By Kyla Sims, Content Writer at Bananatag
January 30, 2019

Whether it’s a new year or a new quarter, it’s never too late to start planning. Sure, it takes focus, time, and organization—but if you put the energy into making… Read more

Weighing the needs of your next digital marketing strategy

By Josh Loewen, Co-founder of The Status Bureau
March 7, 2018

Marketing online has exploded into a million vendors, apps, tactics and ideas. Here are the things I employ, and the rationale of when to use them. Unpaid search (SEO) Search… Read more

6 Tips for Writing More Effective Video Scripts

By Andrew Muir
February 15, 2017

Organizations of all kinds are using video in their marketing and communications, and that means writing for video is becoming an essential skill for communicators. But most have either never… Read more

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Tips for Writing Effective Video Scripts