THE TEAM: Communications
The Communications & Public Affairs Department supports the objectives of the Strategic Plan of Doctors of BC through communications with members, staff, stakeholders, government, media and the general public. Our activities include: providing strategic communications advice to the Executive Office, Board and departments within the organization, supporting the work of the Board and Representative Assembly, producing newsletters to members, speech-writing and other communications for the President, media relations, social media (Twitter and Facebook), writing and maintenance of the website, and marketing/branding. The Communications department also provides communications support to the Joint Collaborative Committees (JCCs), and publishes the BC Medical Journal which is sent to members ten times a year.
THE JOB: Communications Manager, Divisions of Family Practice
Reporting to the Senior Communications Manager, the Communications Manager is responsible for all internal and external communications support for the Divisions of Family Practice initiative. This includes development of an annual communications plan, providing strategic communications advice, managing a physician-focused website, and producing communications materials for physicians, healthcare stakeholders and the public.
Divisions of Family Practice is a provincial initiative with 35 local divisions. The local divisions are community-based groups of family physicians throughout BC who are working together to achieve common health care goals and improve patient care. Divisions of Family Practice is an initiative of the General Practice Services Committee (GPSC), which is a collaborative committee of Doctors of BC and the BC government.
WHAT SUCCESS LOOKS LIKE
- Working closely with the Director, Community Partnerships and Integration,
- Develops, implements and oversees the annual communications plan for all channels for Divisions of Family Practice.
- Develops and oversees the annual budget ensuring that its use is fully maximized.
- Develops and implements communications deliverables, including content, key messages, and collateral to support the mandate and goals of the GPSC and Divisions of Family Practice.
- Creates and/or supports strategies to build positive brand awareness and monitors brand integrity.
- Creates and manages release dates for recurring communications and publications.
- Develops and distributes materials that explain or convey the GPSC/Divisions of family practice policies or position on issues.
- May issue press releases, arrange interviews, and compile press kits when required.
- Provides advice to local Divisions of Family Practice and works collaboratively with them and the provincial team to define issues and develop timely and appropriate communications messages and materials.
- Develops and maintains an in-depth knowledge of the work of Doctors of BC, the Divisions of Family Practice, the GPSC and its other programs.
- Works with the GPSC communications team to identify communications needs for Divisions of Family Practice.
- Works collaboratively with partners (Doctors of BC and Ministry of Health) and community stakeholders and represents GPSC with the media and general public.
- Manages a communications coordinator and oversees his/her daily tasks.
- Researches and writes various communications materials, including newsletters, articles, case studies, press releases, brochures and web copy.
- When necessary, works with, and closely manages contracts, outside suppliers in the production of communications materials.
- Works with Doctors of BC and Ministry of Health communicators on media events and undertakes media relations as needed.
- Other duties as required. These will be in accordance with the employee’s range of skills, competence, training and/or experience or be part of a training/development plan.
WHAT YOU BRING
- A Degree in Communications or a relate field and a minimum 6+ years of experience in a related role, or an equivalent combination of skills and experience.
- A broad skill base including strategic communications planning, writing, stakeholder management and media relations.
- Experience leading the development and implementation of communications strategies for not-for-profit organizations to support their engagement with partners and stakeholders is an asset.
- Excellent writing, research and analytical skills for developing targeted content for online and offline communications.
- Excellent presentation skills. Ability to persuasively communicate messages and proposed activities to the diverse groups involved in the GPSC (physicians, Ministry policy and management staff and Doctors of BC GPSC staff.)
- Experience in providing advice on communications, and media and public relations strategies.
- Excellent project management and organizational skills are essential.
- Demonstrated ability to problem solve independently along with the ability to work collaboratively with multiple, diverse stakeholder groups.
- Demonstrated leadership skills to direct staff and oversee projects to successful completion. Ability to manage and negotiate with external service providers.
- An interest in health care delivery and willingness to develop knowledge of the vision of the GPSC and its work.
- Knowledge of the management of a corporate web page with proficiency in website content management systems; social media, Microsoft Office.
To apply to this opportunity please follow this link to the online application.
To learn more about working at Doctors of BC or to view our other open roles, please visit our careers page at www.doctorsofbc.ca/careers.
Doctors of BC thanks all applicants; however, only those selected for an interview will be notified.
Doctors of BC celebrates diversity, challenges inequality and is committed to sustaining an inclusive and diverse community. We do not discriminate against any applicant regardless of age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, sexual orientation, socio-economic background, political beliefs and affiliations, family circumstances or other irrelevant distinction.