ABC Accreditation

Accredited Business Communicator (ABC) is the professional designation offered by the International Association of Business Communicators. It offers professional communicators a way to demonstrate their ability to think and plan strategically and to successfully manage the skills essential for effective organizational communication.

The ABC designation can contribute significantly to workplace credibility and earning power, and is recognized worldwide by all IABC chapters and many employers. Becoming an Accredited Business Communicator is both professionally and personally rewarding. The ABC designation is increasingly valuable to organizations and clients as part of the job search and career enhancement process, and is recognized worldwide by all chapters of IABC.

IABC/BC offers two programs to both educate and support members who wish to become accredited: the Accreditation Preparation Program (APP) – a series of skill development workshops – and the Accreditation Completion Program (ACP) – a coaching program that guides you step-by-step through the entire accreditation process.

IABC To Make Changes to the ABC Process

With accreditation representing the highest level of achievement for IABC members and overall communications excellence throughout the world, the IABC is currently updating the accreditation program to keep pace with the evolution of our industry. As a result, effective September 1, 2012, IABC is delaying the acceptance of ABC applications until mid-2013. Those interested in accreditation are encouraged to consider the Accreditation Preparation Program which is not affected by the application hiatus.

For more information on the Accreditation program changes, please visit IABC International. Should you have questions regarding ABC, application dates or wish to discuss how to best plan for accreditation, please contact Wendy Kubota, ABC, at 604-881-4195 or at wendy.kubota@cummins.com.

Questions & Answers

Will accreditation candidates still have up to one year to complete the program?
Yes, those candidates who have submitted an ABC application have one-full year to complete the program under the existing structure. The IABC is focusing efforts so they can accelerate these candidates through the process prior to the launch of the new program in 2013.

I just was accepted to the accreditation program. Will my portfolio and exam be graded using the old or new system?
Any candidates writing their ABC exam will use the current structure until the new program is launched later in 2013. Candidates should focus on the existing accreditation program standards.

I just wrote my exam in 2012. Should I not pass, will I be able to rewrite under the old program?
Your 2012 results will be returned to you prior to the new ABC program. The goal is to have you rewrite as quickly as possible under the old program to ensure consistency.

I won a Gold Quill in 2012 and wanted to use it as one of my portfolio pieces. Will this be possible?
Yes, if you have submitted your ABC application prior to the September 1st deadline you
may use your 2012 Gold Quill. For those candidates who did not make the September 1st deadline and have a 2012 Gold Quill, its eligibility will be confirmed with the new program later in 2013.

Will the fees be changing for accreditation?
News on any changes to fees will be announced with the new accreditation program in mid-2013.

Will the ABC program hiatus affect the amnesty program that was announced recently?
No. The amnesty program applies to candidates who have already started the accreditation program. It provides members who began the program between January 2008 and January 2011 the opportunity to complete it without paying any additional fees. Additional information is available from recognition@iabc.com.

ABC Application Dates

With accreditation representing the highest level of achievement for IABC members and overall communications excellence throughout the world, the IABC is currently updating the accreditation program to keep pace with the evolution of our industry. As a result, effective September 1, 2012, IABC is delaying the acceptance of ABC applications until mid-2013. Those interested in accreditation are encouraged to consider the Accreditation Preparation Program which is not affected by the application hiatus.

For more information on the Accreditation program changes, please visit IABC International. Should you have questions regarding ABC, application dates or wish to discuss how to best plan for accreditation, please contact Wendy Kubota, ABC, at 604-881-4195 or at wendy.kubota@cummins.com.

Accreditation Preparation Program

Why You Should Take the Accreditation Preparation Program

While it is not required to take the APP to become ready for the Accreditation Completion Program or accreditation itself, it will help almost-qualified IABC members to fill in skill gaps and begin to navigate the accreditation journey. Learning or honing necessary accreditation skills directly from senior practitioners in the field and peers is helpful in both building confidence and helping making decisions re: readiness for accreditation and timing of next steps.

The APP is particularly suited to future ABC candidates who want to learn on-site during classes, but don’t have time for off-site work (there is no homework per se for this program) and who want to measure their readiness for accreditation through learning and discussion. Read and listen to the comments of some APP participants who’ve taken the program.

Course Description

The Accreditation Preparation Program (APP) is designed to help fill those knowledge gaps and assist in readying “almost-qualified” candidates for the accreditation process. It is a five week program (five Wednesdays in a row, for example). Completion of the APP does not assume automatic success into the ACP or guarantee full readiness for the accreditation process.

Instructors

The instructors in the preparation program are senior accredited members with expertise in key areas. The program incorporates instruction, candidate buddies and independent reading/learning. The senior communicators instructing this year include:

Nicole Adams, ABC
Director of Communications
Westport Innovations

Karen J. Lee, ABC, MC
Principal
The KJ Lee Group

Gail Pickard, ABC
Manager, Strategic Communications
Insurance Corporation of British Columbia

Darren Seed
VP Investor Relations & Communications
Westport Innovations

Cost

IABC/BC Accreditation Preparation Program: CAD$350 (six-month program), includes The Manager’s Guide to Excellence in Communication, meals at monthly meetings, and other administrative costs.

There is a separate fee for the IABC Accreditation Program (ABC). For more information, visit http://www.iabc.com/abc/

Who Should Participate?

The program is designed for intermediate-to-senior-level practitioners with most, but not all, qualifications for accreditation. They have gaps in the areas noted above, have never entered or judged awards and have limited experience in creating strategic communications work plans, but have managed and/or worked on multi-faceted communication programs.

Dates

APP will be held each week during October and November:

  • Wednesday, October 17: Issues Management
  • Wednesday, October 24: Measurement
  • Thursday, November 1: Investor Relations
  • Wednesday, November 7: Corporate Communications
  • Thursday, November 15: Portfolio

A light meal is served between 5:30 p.m. and 6:00 p.m. Presentations run from 6:00 p.m. to approximately
7:30 p.m. with question and answers to follow.

For additional information, please contact Wendy Kubota, ABC at wendy.kubota@cummins.com or 604-881-4195.

Application

To request an application form, please email Wendy Kubota, ABC.

Accreditation Completion Program (ACP)

The Accreditation Completion Program (ACP) has been running for more than six years and is credited for increasing the number of ABCs in the BC chapter from 13 to 80 – currently the second highest number of ABCs of any chapter in the world. The ACP is now the International standard for accreditation support programs offered by chapters around the world.

The program includes, but is not limited to, monthly group meetings, assignment of a personal accredited mentor, individual and personalized review of your ABC portfolio, exam tips and samples, mock exams and, finally, a local group sitting of the exam followed by recognition at a chapter event.

Why You Should Take the Accreditation Completion Program

The chapter’s Accreditation Completion Program (ACP) is a five-week course designed to take qualified candidates step-by-step through the accreditation process. It is not a course to teach communication skills, but a process-driven coaching program.

Experience has shown over the past five years of the ACP that knowledge gaps can exist with accreditation candidates that make completion of the process difficult and, at times, unrealistic. Gaps often exist in the areas of:

  • Crisis communications/Issues management
  • Managing the strategic communications function
  • Technical areas such as media relations and investor relations
  • Portfolio preparation/writing strategic communication plans
  • Integrating research into portfolios and practice

Advantages of ACP

While any qualified IABC member can work through the accreditation process on his or her own, the ACP helps you navigate the accreditation journey, learning from your fellow aspiring ABCs and accredited members along the way. The ACP is particularly suited to ABC candidates who feel they need the added incentive of a program or mentor to complete their accreditation. It is process-driven coaching program versus a skill-development program (see the Accreditation Preparation Program above). Read the comments of some ABCs who’ve been there.

Cost

IABC/BC Accreditation Completion Program: CAD$350 (six-month program), includes The Manager’s Guide to Excellence in Communication, meals at monthly meetings, portfolio shipping fees and other administrative costs.

Interested in Accreditation?

To find out if you are ready to embark on the ABC journey, take the Accreditation Readiness Quiz. Or take the time to work through the Communicators’ Competency Model. For more information about the benefits of accreditation, visit the IABC international website.

Then, if you know one of the ABCs listed below, contact them to find out more about their accreditation experience and if they think you might be ready. Or, contact Wendy Kubota, ABC, at 604-881-4195 or wendy.kubota@cummins.com.

Now, consider becoming involved with IABC awards judging – it offers great insight into what is expected of an accreditation portfolio and is a rich learning experience. A couple times a year, the chapter offers a free three-hour Awards Judging Training Workshop followed by an awards judging experience. Accreditation Completion Program candidates will be required to have completed the workshop and judging prior to applying for the program. Basically, you learn how to judge IABC awards programs, then you’re paired up with an experienced ABC to put that learning into practice.

Dates

Dates for ACP will be announced in 2013 and aligned with ABC program changes. Potential candidates should consider taking the Accreditation Preparation Program in advance, as detailed above. Questions? Contact Wendy Kubota, ABC, at 604-881-4195 or at wendy.kubota@cummins.com.

Timing is Everything

If accreditation is in your career plans, consider the following timing:

  • Applications accepted for APP: July through September, 2012
  • Awards Judging Training Workshop (free) & Silver Leaf Awards judging: dates – TBA
  • Accreditation Preparation Program (APP): October to November, 2012 (five consecutive weeks)
  • Accreditation Completion Program (ACP): Dates will be announced in 2013 to align with program changes outlined by the IABC. Contact Wendy Kubota, ABC for details.

ABC Accredited Members as of October, 2011

First name Last name
Tudor Williams
Clare Marwick
David McGrath
Brenda Lea Brown
Lorrie Gainor
Ann Macdonald
Brandy Delves
Victoria Klassen
Cynthia Wrate
Marie Szklarz
Brian Mitchell
Tracey Wimperly
Karen Lee
Anita Wilks
Kathleen Bourchier
Paula Martin
Amanda Brittain
Rosetta Cannata
Kathleen Butler
Lisa Thibault
Liza Aboud
Chris Freek
Gavin Wilson
James Nesbitt
Connie Wilks
Randall Schmidt
Janet Stewart
Wendy Kubota
Heather Ferguson
Anne McLaughlin
Norene MacLeod
Fred Dawkins
Gail Pickard
Eduarda Hodgins
Nancy Painter
Kate Pasieka
Harold Simons
Kirk Grayson
Robyn Crisanti
Frances Maika
Robert Hulyk
Laima Dingwall
Debbie Chow
Maureen Healey
Sylvia Hawley
Laurie Dawkins
Susan Thom
Roberta Randall
Shelby Alfred
Katherine Bamford
Kristjana Hawthorne
Trudy Lancelyn
Debbye Omlie
Jonathan Anthony
Daniel Maceluch
Jennifer Wah
Christen Downie
Heather Prime
Therese Mickelson
Lyn Brown
Erin Driscoll
Julie Dixon
Kim Barbero
Chris Freimond
Samantha Shah
Ron Shewchuk
Wendy Heshka
Nicole Adams
Sharon Boglari
Shannon Holms
Gillian Crowley
Gordon Allan
Therese Hayes
Clay Adams
Chris Shauf
Cathy Brisebois
Alexander Wakeling
Warren Bickford
Kate Stebbings
Kim Walters
Paul Skelhorne
Peter Roaf
Ruth Raymond
Diane Read
Deborah Ramsay
Ewa Ardiel
Shannon Kidd
Ryan Williams