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FREE Webinar by UBC: How Having a Content Strategy Can Make All the Difference

  • 11:30 am - 12:30 pm
  • Free Webinar
  • Wednesday, November 30
Our Vice President, Jeanette LeBlanc will be participating in a FREE webinar panel that is hosted by UBC’s Continuing Studies Program. They will be talking about what content really means for today’s marketers, and how having a content strategy impacts brand and engagement and marketing ROI.
IABC/BC is proud to participate in this webinar and speak to our own content strategy and how our content and resources have evolved with a changing industry.
Learn more about the panel of presenters and register on UBC’s website.

Guest Presenters:

  • Graham Williams – Director of Marketing, Pure Image Design Lab
  • Amanda Lee Smith – Principal at Coterie Creative Co., Director of Marketing at Pendo, and former Head of Content at Kit and Ace
  • Jeanette LeBlanc – Vice president, IABC/BC 2016-17, and digital communications strategist and consultant
  • Fiona McAuley – Senior Program Leader, UBC Continuing Studies
Register Now