This expert panel showcases inspiring examples local communication campaigns and strategies that have won IABC’s International Gold Quill award competitions.
The panel will discuss the elements that made their cases exemplary, exploring best practices and tips for internationally-recognized communications excellence.
Panelists will each present a short overview of their award-winning entries, including challenges and key lessons learned. Delving into the details of the cases, they’ll provide concrete examples of what worked in their projects and application process. Questions will be welcomed from the floor.
Your panelists include:
Laurie Dawkins, ABC, MC
Director, Corporate Communication
Vancouver Coastal Health
Laurie Dawkins is an Accredited Business Communicator and a Master Communicator with more than 23 years’ experience in the communications industry. She currently serves as Director of Corporate Communications for Vancouver Coastal Health (VCH), where she leads a dynamic, award-winning team responsible for internal and external communication, employee engagement, web development, digital and social media and more. Laurie’s career has spanned all aspects of communications, from issues management, media and government relations, to corporate communications and employee engagement in industries ranging from mining and technology to advanced education and health care. She has led ground-breaking and controversial campaigns like the media relations launch of North America’s first supervised injection site on Vancouver’s Downtown Eastside, as well as highly successful employee engagement projects that have helped VCH’s staff and leaders better understand VCH’s strategic business goals. She is an active member of IABC, locally, nationally and internationally, a frequent mentor to new communicators, and holds more than 22 industry awards and honours (including 5 Gold Quills) for her professional work and volunteerism. She is a huge fan of chocolate peanut butter ice cream and building blanket forts with her kids.
Adam Brayford
Assistant Director, Digital Strategy
Simon Fraser University
Adam Brayford is Assistant Director of Digital Strategy at Simon Fraser University, where he develops user-centered channel strategy, oversees editorial planning and advises internal clients. His work has earned him three Gold Quill awards, a Bronze Quill award, an IABC Chapter Management award, the Wave Award for long-term volunteering with the Chapter and CPRS National award. He’s held numerous IABC/BC volunteer positions, including Director of Marketing & Communications, and Director of Student Services, and he’s had the pleasure of serving as a Blue Ribbon panel evaluator. In his spare time, he also battles a Netflix addiction.
Brenda Lea Brown, ABC
Senior Program Manager, Partnerships & Marketing
BC Securities Commission
Brenda Lea Brown is a multi-award-winning senior business communicator who delivers measurable business results by applying targeted research findings to mixed media advertising campaigns. She has led the BC Securities Commission’s public awareness campaigns since 2011, combining in-house and agency expertise to help B.C. investors understand investment fees, fraud, and other topics. In this session, she will share the BCSC’s 2017 “Best of the Best” Gold Quill-winning skills submission, BeFraudAware—The 2 Minute Musical, and its place in a larger campaign to raise awareness about the devastating impacts of investment fraud. Brenda Lea has been an IABC/BC member for many years, and recently supported the Canada West Regional Conference as a member of the program committee.
Event Details:
5:30pm – 6:00pm: Registration and networking
6:00pm – 7:30pm: Panel discussion
Light dinner (buffet-style platters), coffee and tea are included in ticket price. Vegetarian and gluten-free options will be available.
With this year’s Gold Quill submission deadline on Jan. 30, this panel is also an opportunity to further refine your 2018 entry, or start planning for next year!
So, what are you waiting for? Register now and #GoForTheGoldBC!
Early Bird prices (until 11:59 pm Dec. 29, 2017)
Members $25
Student Members $10
Non-Members $40
Ticket prices (from 12:00am Dec. 30, 2017)
Members $30
Student Members $15
Non-Members $45
