This webinar will look at innovative, outside-of-the-box social media measurement practices effective businesses use to avoid the “vanity metric” traps that plague the digital monitoring landscape. Discover new ways to leverage social media to gain a competitive advantage within your marketplace.
In this session, you will learn:
- How to identify and determine specific social media objectives that are right for your business.
- How your objectives influence what you measure.
- The social media “KPIs” that most brands should be aware of.
Track: Marketing and Brand Career Level(s): Generalist/specialist
This session is part of the Best of Show webinar series.
Purchase sessions individually at US$125 members/US$175 non-members or get all five at a 25% discount! 2015 World Conference attendees get a 50% discount.
Presenter Cam Steed is the founder & CEO of Smashed Abacus, a digital agency specializing in social media measurement, analysis and reporting. Steed has worked in the social media space since 2008, beginning his career with Publicis and Sysomos before incorporating Smashed Abacus in 2014. With a small but dedicated team, he now provides social media insights to companies like lululemon, Hockey Canada and NBC Sports while also sharing his expertise at various digital conferences throughout North America.
