Author Archives: Jenna Ross

Sharpening Your SEO Skills in 2021: An Interview with Josh Loewen (Part 2 of 2)

By Jenna Ross, Content Manager
April 24, 2021

Josh Loewen is an SEO guru, and has been operating his digital marketing agency The Status Bureau since 2006. In the first half of our interview, we covered his top… Read more

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seo skills

Top SEO Tips for Businesses: An Interview with Josh Loewen (Part 1 of 2)

By Jenna Ross, Content Manager
March 29, 2021

Josh Loewen is really into digital marketing and search engine optimization (SEO). He’s spent the last 16 years honing his craft, and co-founded his agency The Status Bureau in 2006…. Read more

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Josh Loewen

Introducing José Vargas: Our New Vice President!

By Jenna Ross, Content Manager
July 21, 2020

What qualities make a great leader? Is it someone who’s: Proactive Personable Calm under pressure A great listener If you’re nodding right now, you’re going to love our incoming Vice… Read more

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Jose Vargas, IABC/BC Vice President

Elevate Your Communications Career with IABC/BC Student Membership

By Jazmin Sood and Silke Billings
May 8, 2020

Are you a new communications professional or student communicator? Starting a communications career can seem intimidating, but luckily IABC/BC is here to support you. Student members have access to a… Read more

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communications career

Crisis Communications: Key Takeaways From Our Virtual Event

By Jenna Ross, Content Manager
May 2, 2020

Do the complexities of COVID-19 communications have your head spinning? Fear not, we’re here to help!   Last week, IABC/BC held a virtual event entitled “Climate, Conflict and COVID-19: Crisis… Read more

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crisis communications

How to Create a Memorable 2020 Campaign

By Ashleigh Erwin, Director of University Communications at SFU
December 17, 2019

The new year is quickly approaching, and with it are endless opportunities to help your organization grow and thrive. You’ve seen the best campaigns of 2019—and now you’re ready to… Read more

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The Top 10 Reasons to Volunteer with IABC/BC

By Erica Simpson, CMP
December 15, 2019

Of all the reasons to volunteer, it’s certainly hard to select just one. So here are 10!  Grow your understanding of communications: You’ll expand your understanding of the communications profession… Read more


How to Run a Successful Special Interest Group

By Lauren Girdler, Director, SIGs
December 10, 2019

There’s a communications topic you feel passionate about. It’s something near and dear to your heart that you want to discuss with a cohort of like-minded comms folks. So why… Read more

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special interest group

Comm Planning 101 – the Value of Pragmatism

By Jazmin Sood, Communications Undergrad Student
December 5, 2019

Plan to add value, don’t get burned by process A carefully considered strategy is critical when it comes to implementing a communications plan of any size. From business need to… Read more

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Communications Strategy 101

By Jenna Ross, Content Manager
October 22, 2019

Whether you’re a new communicator or a seasoned pro, it can be helpful to go back to basics.  No, not that kind of basic—basic strategy. Breaking things down will help… Read more

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