Author Archives: Salina Siu
Winner of the 2021 SAIL Award – Adeline Siaw
Last summer, I was awarded the SAIL Award (Student Advancing in Learning) at the annual Wave Awards. The SAIL Awards is bestowed upon a post-secondary student in communication, marketing or… Read more
Nominations are open for the 2022/23 IABC/BC board of directors!
Find out why you should consider joining the Board of Directors from Carmen Wright, our incoming president for the 2022/23 chapter year.
Service Design Case Study: BC Assessment Complaint Process
Understanding the service exchanges between an organization and its customers can help to better align customer needs with a company’s processes, and where there are exchange friction points, these can… Read more
IABC/BC’s December 7, 2021 Holiday Social at Steamworks Brewpub
Co-hosted by CPRS and IABC/BC, our December 7 holiday social event was a resounding success! After nearly 2 years of COVID-19 restrictions, everyone was starved for a physical gathering to… Read more
Why is service design important?
Marketers and communicators need to understand what Service Design (SD) is and how it fits into their responsibilities when planning and designing the new company website, online portal or employee… Read more
2021 Fall Kick-off Social
When I first signed up for IABC/BC’s September 23 Fall Kick-Off Social, I wondered what it would be like to attend my first in-person networking event since COVID-19 struck the… Read more
Mental Health Awareness Week with Agata Zasada
For Mental Health Awareness Week, we asked Agata Zasada a few questions about how she’s navigating mental health during this stage of the pandemic. In her 13 year career in… Read more
Mental Health Awareness Week with Catherine Pezarro
For Mental Health Awareness Week we asked Catherine Pezarro a few questions about how she’s navigating mental health during this pandemic season. Catherine Pezarro has worked in the communications profession… Read more
Mental Health Awareness Week with Steve Raper
For Mental Health Awareness Week we asked Steve Raper a few questions about how he’s navigating mental health during this pandemic season. Steve Raper is the Vice-President Communications of Public… Read more