BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN BEGIN:VEVENT UID:264@iabc.bc.ca DTSTART:20210518T180000Z DTEND:20210518T193000Z DTSTAMP:20220112T025931Z URL:https://iabc.bc.ca/upcoming-events/7th-annual-iabc-bc-signature-storyt elling-event-how-i-changed-it/ SUMMARY:7th Annual IABC/BC Signature Storytelling Event - How I Changed It DESCRIPTION:\n\n\n\n\nHear from eight communicators as they share their ins piring and moving stories.\nAbout this Event\n\n\n\nAs with many aspects o f our lives\, the IABC/BC Signature Storytelling event took a pause last y ear due to COVID19\, but it's back in 2021 for the 7th year! (1st time in a virtual format)\n\nOn Tuesday\, May 18\, you’ll hear from eight speake rs who’ll bravely take to the virtual stage to share five-minute stories of times they’ve tackled barriers and became change makers. Stories of confronting doubts and pushing through\, with advice that may be helpful t o you in your career.\n\nYou will be entertained\, inspired and surprised by these vulnerable and powerful stories.\n2021 THEME\nHow I Changed It!  Change is hard and even though it can be good for us\, our careers\, commu nities or the world\, it’s often met with resistance. As humans\, we gen erally gravitate to the comfort of the known and avoid the potential peril s of the unknown. But every so often\, when we see gaps\, injustices\, opp ortunities or solutions to problems\, there are communicators who rise to the challenge\, step into the unknown and make bold moves to do something different\, create something new or bring attention to important issues. T hese are the change makers. Whether they are changing conversations\, buil ding movements\, uniting people\, pivoting their careers\, influencing oth ers or taking action\; they are making an impact.\nEvent details\n\n Date : May 18\, 2021\n Time: 6:00 PM - 7:30 AM Pacific Standard Time\n Format : a series of short and engaging presentations hosted virtually.\n\nPlease note that the Zoom link will be emailed to you the day before the event.\ nRegistration\n\n IABC Members: $10\n Non-Members: $15\n IABC Student: Members: $7\n Non-Member Students: $10\n\nRegister Now\n\nIf you have any questions\, please email events@iabc.bc.ca.\nSpeakers\n\n\n\n\n\nSee belo w for this year's storytellers (updated as more speakers are confirmed)\n\ n\nMC/Host - Adam Brayford (he/him)\nPast President IABC/BC\n\n \;\n\ n \;\n\n\n\n\n\n\n\nMC - Ayesha Lett (she/her)\nCommunications Special ist\, USAID Eastern and Southern Caribbean\n\n \;\n\n\n\n \;\n\n\n \n\n\n\n\nPeter ter Weeme (he/him)\nChief Social Purpose Officer &\; V ice President\, Player Experience at BCLC\n\nAs the Chief Social Purpose O fficer &\; Vice President Player Experience\, Peter is responsible for the corpo\n\nration’s social purpose commitment\, overall reputation man agement and end-to-end player experience and marketing strategies. A 25-ye ar veteran of the values-driven marketing\, sustainability and social purp ose movement\, his mandate is to lead the transition of BCLC to a purpose- driven organization that offers an exceptional and responsible entertainme nt experience.\n\nPeter’s professional experience spans the world of cor porate\, government and non-profit clients in North America\, Europe and A sia. He has lived and worked in Canada\, the Netherlands and India where h e has advised companies and organizations on a range of values-based issue s. He is the former CMO of MEC and has also developed various campaigns an d initiatives focused around issues such as climate action\, conservation\ , public health\, and diversity and inclusion.\n\nTwitter: @peterweeme\n\n LinkedIn\n\nPresentation: Making Change. On Purpose.\n\nPeter will share h ow identifying his personal purpose early on in his career has been a guid ing force for activism around a number of issues. From environmental conse rvation and promoting sustainability behaviours to social justice and equi ty\, clarity of purpose has provided clear guide rails for the causes and movements that he has helped propel.\n\n\n \;\n\n\n \;\n\n\n\n\n\n \nCatherine Ducharme\, ACC\, CLC (she/her)\nCo-Founder\, Fluency Leadershi p\n\nCatherine is a career communicator\, entrepreneur and speaker who bri ngs 25+ years communications and leadership experience in a range of indus tries. Over her career\, Catherine has held senior leadership roles in Cor porate\, Internal and Marketing Communications. Her experience leading tea ms\, providing executive counsel\, and having a seat at the senior leaders hip table is real\, lived and relatable. Catherine is an ICF Associate Cer tified Coach and Certified Leadership Coach. As a coach\, she is approacha ble\, grounded\, and curious. She cares deeply about her work and has an a bility to genuinely connect with people and help them find their inspirati on. She thrives when working with people who aspire to create better leade rs and workplaces\, engaged staff\, and transformational change. She is ce rtified in Core Strengths® SDI 2.0 and Relational Awareness Theory\, and is equipped to deliver Gallup’s Engagement Champions program. She’s al so a past president of the International Association of Business Communica tors regional board and local BC chapter.\n\nTwitter: @cducharme\n\nLinked In\n\nPresentation:Embracing the Fog\n\nWhether or not you love or hate ch ange or are creating it or not\, career transitions are hard\, uncertain a nd fear-filled.  To the outside world they look easy\, bold and brave\, b ut the journey is typically one of self-doubt\, second-guessing\, a lack o f clarity and perceived catastrophic outcomes. And yet\, when we get on th e other side of the career change\, we get closer to our purpose.  A Comm unications leader\, 3-time entrepreneur\, consultant\, recruiter and now l eadership trainer and coach\, Catherine will talk about her approach to ca reer reinvention. She’ll share when she knew when it was time to shift a nd what that journey was like.\n\n \;\n\n\n\n\n \;\n\n\n\n\nJanet McCartney (she/her)\nFounder and Principal\, PDW\, Inc. and Director\, Eve nts Emeritus\, TED Conferences.\n\nJanet McCartney is the Founder and a Pr incipal of PDW Inc\, one of the largest event production companies in Nort h America situated in Vancouver\, Canada where she crafted and led teams d esigned to produce and manage complex multi-level projects and internation ally award-winning events for a diverse range of organizations.\n\nShe ser ved on the leadership team as a Director of TED Conferences and has direct ed the growth\, design and development of over 60 annual TED Conference ev ents since it changed ownership in 2002\, and whose mission is to provide a platform for spreading ideas to everyone\, free of charge and creating i mpact in some of the most pressing challenges of our time.\n\nJanet starte d her career in tourism marketing where she managed the highly successful tourism marketing team for Expo 86\, developed the brand marketing for Tou rism Vancouver\, and established Jasper and the Fairmont Jasper Park Lodge in international ski markets which solidified the viability of the resort into a year-round operation.\n\nTwitter: @tedjanet\n\nLinkedIn\n\nPresent ation: Change: Answering the Call\n\nAn unexpected and traumatic conversat ion in 2012 made Janet focus on what the next phase of her life would look like\, and how she would transition to do what she was born to do. Janet had always known what that was\, but this kickstarted a personal commitmen t to herself which would get her there.  Navigating from what she was doi ng to doing what she was born to do and building a pathway came naturally and was easier than she thought once she invested in the hard work of lase r-focussing on where she was going.\n\n \;\n\n \;\n\n\n\n\n\nAtisa Rashidi (they/them)\nCurrently in Doctoral Program for Traditional Chine se Medicine (DTCM\, student)\n\nPast Senior Community Associate\, WeWork  \n\nAtisa Rashidi has been activating conversations in holistic health car e communities towards the evolution of positively meeting LGBTQI  needs i n safely accessing holistic health. This work is a continuation of their p reviously held role as Community Associate at WeWork in Vancouver\, where Atisa had been one of several employees championing the conversation of in tegrating pronouns into the workplace as an everyday occurrence. They have carried this work into their pursuit of becoming a Dr of TCM\, and focusi ng these efforts into improving LGBTQI+ patient care culture. You can read their explanation on why integrating pronouns into any social setting is a vital and critical component to creating a welcoming and inclusive envir onment of diversity.\nHow to be an ally to your gender-nonconforming cowor kers\nPresentation: The Power of Pronouns\n\nThe Power of Pronouns: In thi s talk\, Atisa will share how they/them pronouns has been an empowering re clamation for their identity\, how they have navigated inviting their cowo rkers &\; colleagues into this conversation for creating an inclusive e nvironment\, and how they've evolved their workplace and academic communit ies through authentic conversation.\n\n \;\n\n \;\n\n\nJenny Flojo (she/her)\nAssociate Director\, Marketing \n\nKPMG Management Services L P\n\nJenny is a marketing and communications executive with over 16 years of experience in professional services marketing. As an Associate Director of Marketing for KPMG in Greater Vancouver\, she leads digital marketing for the region\, which has grown to encompass a comprehensive suite of pla tforms to engage with external stakeholders. She is particularly proud to oversee the marketing strategies for the Women in Leadership and Inclusion &\; Diversity programs. She led #Whatisyourstory to drive a more inclu sive workplace culture\, which was a finalist at the BCAMA’s Marketing E xcellence Award in 2019. \n\nJenny has volunteered with the Vancouver Cha pter of Ascend Canada\, a non-profit organization dedicated to enhance the presence\, visibility and influence of current and future Pan-Asian busin ess leaders\, since its inception in 2013.  \n\nLinkedIn\n\nPresentation : Daring to do differently \n\nJenny will share her story on how she carv ed a niche for herself at a time when inclusion and diversity for business es wasn’t as at the forefront as it is today. Through her own passion in encouraging inclusion\, while identifying an opportunity to elevate the b rand trust for her work\, she developed a purpose-driven marketing initiat ive that encompassed authentic storytelling to create meaningful personal human connections.\n\n \;\n\n\n\n \;\n\n\n\n\nEileen Park Robertso n (she/her)\nFounder and Filmmaker at Anecdotia Media\n\nEileen Park Rober tson is currently founder and filmmaker at Anecdotia Media\, a video produ ction agency focused exclusively on racial\, social\, and climate justice. Most recently\, she ran communications at the Office of the Mayor of Port land\, after more than a decade as an award winning reporter and TV anchor .\n\nTwitter: @EileenParkTV\n\nLinkedIn\n\nPresentation: The surprising po wer of brutal honesty\n\n36 hours after 8 people were killed in Atlanta\, 6 of them Asian women\, news of Eileen's interracial marriage to the longe st serving mayor of Vancouver\, BC was published. Eileen\, a Korean Americ an living in Vancouver\, received a torrent of racist\, hate-filled\, sexu alized messages. It was a moment of truth for Eileen. To speak out or to r emain silent. \n\nShe decided\, with great reluctance\, to speak out - sh aring her most painful experiences\, hoping it would illuminate the long o ppressive racist history\, Asian women have endured with objectification\, fetishization\, and commodification. \n\nTo her surprise\, her story res onated with people all over the world. Her unguarded\, unfiltered testimon y had two effects. First\, it struck a nerve with Asian women everywhere\, who wrote to her expressing solidarity and hope for dismantling deeply ro oted racist biases. Second\, it made people feel uncomfortable\, catalyzin g conversations all over Canada and America for several weeks on the histo rically invisible pain of Asian women - conversations that never would've happened. \n\nThat is the surprising power of brutal honesty.\n\n \;\ n\n \;\n\n\nAmy Robichaud (she/her)\nExecutive Director\, Dress for S uccess Vancouver\n\nAmy is the Executive Director of Dress for Success Van couver\; A community of economic first responders helping women in need wi th gender intelligent pre-employment and job retention programs.\n\nAmy is a regular and bilingual media commentator on gender equality\, economic i nclusion and women in politics. She is an Advisor for Speech and Debate Ca nada\, and Treasurer of the Dress for Success Canada Foundation.\n\n\n\n\n Amy and her husband have lived all over Canada but now happily and humbly call the unceded\, ancestral and traditional territories of the xʷməθk ʷəy̓əm\, Sḵwx̱wú7mesh\, and Sel̓íl̓witulh Nations home\, along with their pets and overgrown library.\n\nHer passion for practical ways t o generate equality\, create economic inclusion\, opportunity and prosperi ty for all inform everything she does.\n\nTwitter: @AmyMarlene\n\nPresenta tion: The Master Debater\n\nI was fifteen when I reached the 10\,000 hour threshold for public speaking and use of rhetoric to convince and move peo ple. Old enough to know I had mastered a skill and too young to understand the significance of being able to change someone’s mind with words.\n\n All that changed in a musty\, pastel conference room in central Alberta. T here\, I persuaded a room full of people to believe something that I knew to be untrue. For some in that room\, there were very personal consequence s and for others - like me - a shiny medal at the end of a selectively cra fted and expertly presented string of words.\n\nThat day set my career pat h and affirmed that when something is true\, it needs to be shared with ex cellence and volume.\n\n\n \;\n\n\n \;\n\n\nLisa Langevin (she/her )\nInclusivity &\; Diversity Community Leader\n\nLisa Langevin is a Red Seal Electrician and a passionate advocate for the trades and for making the trades more accessible to women and other under represented groups. Sh e was a founding member of both the BC IBEW Women’s Committee\, as well as the national and the provincial chapters of Build Together – Women of the Building Trades. She is a former Board member of Industry Training Au thority and she helped form\, and is currently the president of\, the BC T radeswomen Society.\n\nPresentation: Moving the Unmovable\n\nHow we shifte d beyond "talking about women in trades" to taking action to increase rete ntion of women in trades by shifting the narrative and culture.\n\nFor yea rs\, women have made up less than 3% of the skilled trades workforce.  Of ten\, these numbers would be conflated by adding trades such as hairdressi ng\, or including secretaries who work for construction sites.  It hasn't been until fairly recently that we have moved passed the promotion and  rhetoric to real change.\n\n\n\n\n\n \;\n\n \;\n\n\n\n\n\n\nSponso rs\nThank you to our Design Sponsor Addon Creative\n\n\n\n\n\n\n\n END:VEVENT END:VCALENDAR