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BEGIN:VEVENT
UID:371@iabc.bc.ca
DTSTART:20241107T173000Z
DTEND:20241107T183000Z
DTSTAMP:20241021T063742Z
URL:https://iabc.bc.ca/upcoming-events/brands-and-influencers-sig-the-good
 -the-bad-and-the-ugly/
SUMMARY:Brands and Influencers SIG: The Good\, the Bad\, and the Ugly
DESCRIPTION:It’s no secret that micro-influencers are now a common part o
 f every brand strategy. But if you’re an influencer how do you find the 
 right brands to work with? If you’re a brand\, how do you ensure that yo
 ur influencer doesn’t go rogue on the campaign?\n\nBrands and influencer
 s can be a perfect symbiotic relationship — when carried out strategical
 ly. At our first SIG event of the year\, we’ll talk to Nan Maung (instag
 ram.com/misonani)\, a multi-hyphenate mom influencer\, small business owne
 r (instagram.com/papermainco/)\, and marketing strategist. \n\nNan will sh
 are about her experiences on both sides of the equation and tell us about 
 some of her biggest learnings\, including her best advice for aspiring inf
 luencers (hint: it’s not all about the follower count!). Afterwards\, we
 ’ll have an opportunity to ask Nan questions\, and chat about some of th
 e biggest wins and growing pains in the evolving relationship being conten
 t creators and the brands that partner with them. \n\nRegister now to sav
 e your spot — this one is sure to be a great conversation!\n\nDate: Thur
 sday\, November 7\n\nTime: 5:30 to 6:30 PT\n\nRegister at Eventbrite
ATTACH;FMTTYPE=image/jpeg:https://iabc.bc.ca/wp-content/uploads/2024/10/Ev
 entbriteGraphic_SIG_Influencers_Brands_2-e1728080026299.png
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