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UID:232@iabc.bc.ca
DTSTART:20201021T100000Z
DTEND:20201021T110000Z
DTSTAMP:20220112T025956Z
URL:https://iabc.bc.ca/upcoming-events/break-through-the-noise-the-smart-s
 trategy-that-will-engage-any-audience-webinar/
SUMMARY:Break Through the Noise! The Smart Strategy that Will Engage Any Au
 dience Webinar
DESCRIPTION:\nJust when you think communication couldn’t get any more cha
 llenging\, we bring you: 2020. The events of this year have caused every a
 udience—from customers to media to employees—to be even more distracte
 d and harder to reach.\nThat’s why you need to create content that’s s
 o compelling that audiences opt in rather than tune out. How? By adopting 
 a strategy that uses insights to develop communication that audiences find
  relevant\, useful and persuasive.\n\nIn this session\, two former IABC He
 ritage Conference keynote speakers—Alison Davis and David Pitre—will s
 hare their formula for success. You’ll learn how to:\n\n 	Quickly create
  personas that capture your audience’s needs\n 	Use design thinking to m
 ap your approach\n 	Develop content that appeals to audience members’ in
 terest—and captures their attention\n 	Manage stakeholders so they buy i
 nto your approach\n\nDavid and Alison will explain a methodology you can p
 ut to use immediately and will share examples of the strategy in action. A
 nd they’ll build in lots of interaction\, so you can share your challeng
 es and get answers to your tough questions.\n\n\n\nEvent details\n\n\nOcto
 ber 21\, 2020\n\n1pm Eastern Time (US and Canada)\n\nIn BC\, this would be
  10am\n\n\n
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