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UID:190@iabc.bc.ca
DTSTART;TZID=America/Vancouver;VALUE=DATE:20191027
DTEND;TZID=America/Vancouver;VALUE=DATE:20191030
DTSTAMP:20210507T141004Z
URL:https://iabc.bc.ca/upcoming-events/canada-western-region-conference/
SUMMARY:Canada West Conference
DESCRIPTION:\n\nIn the world of strategic communication management\, data d
 rives everything from strategic planning to audience analysis to big ideas
 . Data informs cut-through creative\, carving an emotional bridge between 
 you and your customer. Data determines the strength or weakness of your co
 mmunication programs because without research you simply can’t set stron
 g objectives. Without research you can’t measure the impact of your work
  on business results.\n\nThere was a time in the not-so-distant past that 
 communication professionals planned in a vacuum. Not using data to inform 
 strategy and creative execution is like shooting an arrow at a target in t
 he dark\, hoping to hit the bullseye.\n\nDriven by Data explores how compa
 nies are using sophisticated analytics and rich data\, finding the informa
 tion they need to hit the bullseye every time\, every step of the way.\n\n
 Our conference program is packed with experts sharing their techniques\, t
 ools\, and takeaways to build a strong\, research-based foundation for you
 r projects. Register today to attend the IABC Canada West Conference in Ba
 nff\, Alberta from October 27 through 29.\n\nThank you to our platinum spo
 nsor\, McMaster-Syracuse University.\nJoin the social conversation\, use #
 iabccanwest19\, follow us on Twitter @iabc_cwr or on Facebook.\n\nRegister
  Now\nPricing information: https://iabccanada.ca/en/conferences/cw-confere
 nce/cw-conference-registration/\nFor more information on the IABC Canada W
 est Conference\, visit https://iabccanada.ca/en/conferences/cw-conference/
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