BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//wp-events-plugin.com//7.2.3.1//EN
BEGIN:VEVENT
UID:276@iabc.bc.ca
DTSTART:20210608T093000Z
DTEND:20210608T103000Z
DTSTAMP:20220112T025930Z
URL:https://iabc.bc.ca/upcoming-events/change-by-design-using-personas-to-
 personalize-communication-and-change-across-key-roles-from-iabc-dallas/
SUMMARY:Change By Design: Using Personas to Personalize Communication and C
 hange Across Key Roles from IABC Dallas
DESCRIPTION:\n\nPersonas have been part of marketing strategies for some ti
 me\, but increasingly they are being used by internal communications\, cha
 nge management\, and HR professionals to personalize the employee experien
 ce.\n\nA persona is an archetype that represents a group’s behaviors\, p
 ain points\, and ways of working. They provide a collective view of common
  experiences across key roles. Personas can help you incorporate the voice
  of employees into a wide variety of future-state decisions - from technol
 ogy implementations to organizational structure changes. Related “journe
 y maps” summarize key behaviors\, motivations\, expectations\, ways of w
 orking\, and pain points to help inform decision-making. Join us to hear r
 eal-life examples of how personas and journey maps can help make your chan
 ge-related communications more effective.\nSpeakers\n\n\n\nRory Jackson\nT
 ransformation Delivery Director\nKPMG Advisory\n\n\nDan Sullivan\nTransfor
 mation Delivery Manager\nKPMG Advisory\n\n\nPhyllis Thompson\nTransformati
 on Delivery Manager\nKPMG Advisory\n\n\n\n\n\n\nTickets\n\n 	IABC Members 
 - Free\n 	Guests - $15\n\nDeadline to register: Midnight on Monday\, June 
 7\n\n
END:VEVENT
END:VCALENDAR