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BEGIN:VEVENT
UID:231@iabc.bc.ca
DTSTART:20201013T200000Z
DTEND:20201013T210000Z
DTSTAMP:20220112T025956Z
URL:https://iabc.bc.ca/upcoming-events/controlling-the-crisis-narrative-we
 binar/
SUMMARY:Controlling The Crisis Narrative Webinar
DESCRIPTION:\n\nWhen a crisis hits\, communicators need a clear narrative.\
 n\nIf you believe claims that around 80% of readers never make it past the
  headline\, communicators have a lot of work to do to craft crisis message
 s that get anything more than a passing glance.\n\nYou need to acknowledge
  and accept the short attention span of online information consumers and t
 he fact that\, currently\, clickbait often draws reader clicks to pages.\n
 \nIn this free webinar\, presented by Gerry McCusker\, you’ll learn the 
 three key things you can do to get a better share of crisis narrative.\n\n
 Gerry McCusker is a PR disaster specialist and founder of SaaS crisis simu
 lation training portal\, The Drill.\nEvent details\nWednesday\, October 14
  at 2-3pm AEST (9.30am IST / 12.00pm MYT / 4.00pm NZST)\n\nFor BC\, this w
 ould be Tuesday\, October 13 at 8-9pm PST.\n\n
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