BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN BEGIN:VEVENT UID:170@iabc.bc.ca DTSTART:20180524T173000Z DTEND:20180524T193000Z DTSTAMP:20180526T042452Z URL:https://iabc.bc.ca/upcoming-events/crisis-communication-in-action/ SUMMARY:Crisis communication in action: Managing the unexpected DESCRIPTION:This expert panel explores how communications teams at three BC organizations navigated high-pressure crises.\n\nPanelists from City of V ancouver\, BC Hydro\, and TransLink will each present a short overview of their crisis case\, including challenges and key lessons learned. Then\, d elving into the details of the cases\, they’ll discuss concrete examples of what worked\, and what didn’t. Questions will be welcomed from the f loor.\n\nBy the end of the panel\, you will better understand:\n\n How to manage an issue that you don’t own\, but that still impacts your organi zation significantly\n The importance of transparency and empathy when us ing social media during a crisis\n How to gauge when to weigh in\, if pub lic opinion is shifting against you\n The importance of having a plan\, a nd the need – when you have bad news – to tell it first and tell it fa st\n The value of framing a crisis response before the crisis happens\n How frequent and effective communications before\, during and after a majo r disruption can assist customers in making smart decisions and managing t heir expectations\n What you need (besides coffee) to deliver effective c ommunications on a 24/7 channel\n\nRecommended audience experience levels: \n\nCommunication Management Professional — for people established in th eir careers as communication managers and looking to demonstrate their com petence.\n\nStrategic Advisor — for highly skilled professionals practic ed in providing strategic communication advice and counseling to an organi zation’s leadership.\nRegister Now\nSpeakers &\; Cases\n\nChris Bryan \, Senior Media Relations Advisor\, TransLink\, @chrismbryan\nChris Bryan comes to public relations by way of community newspapers\, where he spent 15 years as a reporter and an editor. In February 2015 he made a career ch ange to media relations at TransLink\, where he is now Senior Media Relati ons Advisor\, as part of a four-person team that includes issues managemen t. It’s been a steep learning curve – he arrived in the midst of the p lebiscite on the Mayors’ Vision\, one of the stormiest periods in TransL ink’s history. In retrospect\, it was a great boot camp for a newcomer. His day-to-day work includes crafting messaging for media responses\, medi a prep for staff and executives\, and acting as corporate spokesperson. Cr isis communications work includes acting as after-hours spokesperson and p rimary media contact during transit service disruptions.\nCase: Being proa ctive in a crisis - Winter 2016/17 was harsh for Metro Vancouver. Snowstor ms hit with alarming frequency\, turning the region’s roads into a night mare. At one point more than 100 buses were stuck on Granville Street\, ju st when customers were looking to transit more than ever. The experience t aught TransLink some valuable lessons about communicating during a crisis – not only what to do when it hits but also how to set the stage before the next one arrives.\n\n \;\n\nGail Pickard\, ABC\, Associate Directo r\, Corporate Communications\, City of Vancouver\, @gailepickard\n\nGail P ickard\, ABC\, is an accomplished strategic communications professional wi th more than 30 years in the profession. She is currently the Associate Di rector of Corporate Communications at the City of Vancouver. In past lives \, she’s told lottery winners “yes\, you do have to have your name in the paper”\, dealt with the unexpected death of a CEO\, communicated her way through two mergers in two years\, and managed corporate reputation f or Crown corporations through significant public reputation issues.\n\nCas e: Caught in the crossfire - When thousands of protesters clashed with an anti-immigration rally at City Hall last August\, the City of Vancouver ha d to manage unique PR challenges and misperceptions…and almost everyone on point that weekend was “the B team”.\n\n \;\n\nChelsea Watt\, ‎Manager\, Social Media and Digital Content\, BC Hydro\, @chelsetron\n\n Chelsea leads BC Hydro’s digital content team\, focused on developing an d delivering content for owned channels and digital campaigns. Her team ma nages BC Hydro’s industry-recognized social media  channels\, leads 24/ 7 emergency and crisis communications on our digital channels\, and writes content for more than 4 million customers. While on the team\, Chelsea la unched BC Hydro’s first corporate Twitter account\, managed Facebook dur ing a province-wide smart meter installation\, and led the rollout of a ne w brand tone. She’s “weathered” emergencies in plain sight on social media\, including massive outages to more than 700\,000 customers\, wildf ires\, flooding\, and ice storms. Prior to joining BC Hydro\, Chelsea supp orted public consultation for major capital projects and infrastructure at BC Transmission Corporation. She has a degree in Communications from Simo n Fraser University.\n\nCase: Ice\, ice baby - When thousands in Fraser Va lley lost power after an unusual ice storm on New Year’s Eve\, BC Hydro had to apply learnings from previous storms and experiment with new crisis communications strategies to support customers facing prolonged outages a nd crews tackling complex repairs.\n\n \;\n\nModerator - Jocelyn Frase r\, PhD\, Post Doctoral Fellow\, Liu Institute for Global Issues\, @Jocely nFraser1\n\nJocelyn Fraser is currently a post-doctoral fellow at the Univ ersity of British Columbia’s Liu Institute for Global Issues where her r esearch is focused on social risk and social responsibility.  In addition \, Jocelyn works as a consultant\, primarily in the global mining sector\, and has a significant base of crisis management experience. She has devel oped crisis management plans and procedures\, as well as crisis simulation s and table top exercises issues for companies in a variety of industry se ctors\, and has served as an on call crisis resource in situations from ve ssel groundings\, oil spills\, pipeline ruptures\, boycotts\, and food pro duction.  Earlier in her career\, Jocelyn was a vice president with one o f the leading global public affairs agencies where she was co-chair of the national crisis practice and led teams for crisis response here in Canada and abroad.\n\n \;\n\nEvent Details:\n\n5:30 p.m. – 6:00 p.m.: Regi stration and networking\n6:00 p.m. – 7:30 p.m.: Panel discussion\n\nLigh t dinner (buffet-style platters)\, coffee and tea are included in ticket p rice. Vegetarian and gluten-free options will be available.\n\nEarly Bird prices (until 11:59 p.m. May 11\, 2018)\n\nMembers: $35\nStudent Members: $15\nNon-Members: $50\nStudent Non-Members: $25\n\nTicket prices (from 12: 00 a.m. May 12\, 2018)\n\nMembers: $45\nStudent Members: $25\nNon-Members: $60\nStudent Non-Members: $35 END:VEVENT END:VCALENDAR