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UID:300@iabc.bc.ca
DTSTART:20220317T090000Z
DTEND:20220317T100000Z
DTSTAMP:20220131T141624Z
URL:https://iabc.bc.ca/upcoming-events/demystifying-community-and-unlockin
 g-its-value-from-iabc-philadelphia/
SUMMARY:Demystifying Community and Unlocking Its Value from IABC Philadelph
 ia
DESCRIPTION:The word “community” has found itself woven into strategic 
 conversations in all kinds of industries. From tech companies to nonprofit
 s\, leaders are citing community as the way forward to take their business
 es into the future. But what does community actually mean and how does it 
 differ from marketing or social media?\n\nDuring this podcast Marjorie And
 erson will help create clarity around what community is (and isn’t) and 
 the value that it brings.\n\nListeners can expect to:\n\n 	Get a clear def
 inition of community\n 	Understand how communicating with an audience diff
 ers from communicating with a community\n 	Understand the value that commu
 nity unlocks for business\, regardless of the industry\n\nEvent details\nM
 arch 17\, 2022\n\n9 - 10 a.m. PST (Noon - 1 p.m. Eastern)\n\nPricing\n\n 	
 Members: $10\n 	Guests: $20\n 	Students: $5\n\nSpeaker\n\n\nMarjorie Ander
 son is an experienced community management professional with expertise in 
 building a large global community for associations and plays a leading rol
 e in developing Digital Communities at Project Management Institute. She i
 s the Founder of Community by Association\, L.L.C. an organization that 
 dually supports community management practitioners in associations and non
 profits and that provides information and resources to these organizations
  enabling them to build a solid foundation for their community programs. S
 he is skilled at developing cohesive community strategies that connect to 
 organizational goals and consider the full user experience across an organ
 ization's digital ecosystem. Marjorie has successfully led efforts to obta
 in buy-in across the business to highlight the value of the online communi
 ty program\, enabling the creation of holistic programs that connect commu
 nity members to each other and the products/services within the organizati
 on.
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