BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN BEGIN:VEVENT UID:270@iabc.bc.ca DTSTART:20210428T100000Z DTEND:20210428T110000Z DTSTAMP:20220112T025931Z URL:https://iabc.bc.ca/upcoming-events/digital-marketing-unplugged-embraci ng-new-strategies-in-a-new-normal-from-iabc-nashville/ SUMMARY:Digital Marketing Unplugged: Embracing New Strategies in a New Norm al from IABC Nashville DESCRIPTION:\n\n\nJoin our panel of experts for a discussion on making the shift to embrace new online data\, and reach our audience in a compelling way.\n\n\n\n\n\nAbout this Event\n\n\n\nThere's no doubt that the pandemic has accelerated the speed at which many brands and companies are "going d igital." There's a new\, heavy reliance on technology to stay connected\, and the challenge for us as marketers and communicators is to use this new reliance to our advantage.\n\nThe data is out there and our panel of expe rt digital marketers are here to share some of the best ways to navigate t hrough it all\, apply it to winning strategies\, and embrace our new norma l.\n\nYou'll learn:\n\n Effective email marketing that catches people's t ime and attention\n Rapid fire social media content strategies and hacks\ n SEO &\; data analytics to stay ahead of Google trends\n\nAbout the P anelists\n\n\n\n\nChristopher Lester\n\nChristopher Lester is the founder of C4ward Strategies in Nashville\, TN where he helps companies align thei r digital brand experience across the sales process. He's passionate about the consumer and crafting marketing that feels more human. He's a lover o f the underdog\, hot dogs\, and a sweet dog named Rosie.\n\nChristopher sp ent the last couple of decades geeking out about all things digital with a special appreciation for email marketing. He’s helped brands like Sylva n Learning Centers\, The Nashville Predators\, Public Library of Science\, Niche Media and the YMCA tell their story in the digital space and craft emails that people want to read. He served as the Vice President of Sales at Emma Email Marketing where he was responsible for strategic brand growt h\, new customer acquisition and in-market development.\n\nIn 2020\, mid-p andemic\, Christopher launched an apparel line called Clifton+Leopold. Cli fton+Leopold was born from his lifelong appreciation of classic men’s ac cessories and the desire to make them more diverse and reflective of the w orld today. With his eclectic background and a love of style influenced by ‘80s pop musicians\, Christopher is leading a team of artisans handcraf ting textiles with a cerebral approach. www.CliftonandLeopold.com\n\n\n\n \n\n \;\n\n\n\n\n\n\n\nIsaac Ray Norris\n\nIsaac is a digital native w ho specializes in cross-platform storytelling\, digital marketing\, and so cial advertising. After a career in publishing and ad agency life\, he fou nded Norris Media—a boutique digital marketing consulting and social med ia agency. Outside of his 9-to-5\, he's also a writer and journalist who c overs stories across the Southeast in culture\, food\, style\, and more.\n \n\n\n\n\nKnight Stivender\n\nKnight Stivender has 20-plus years of experi ence using data and analytics to help businesses increase market share and build engagement and loyalty among stakeholders. As director of integrate d marketing and data analytics for MP&\;F\, she consults on accounts wi th a need for data-based marketing strategy – including digital advertis ing\, email marketing\, experiential marketing\, and SEO/content strategy. She has led account teams for ADS Security\, Log Still Distillery\, Unite d Way of Middle Tennessee\, Solstice Senior Living\, Bone and Joint Instit ute of Tennessee\, and the University of Pennsylvania.\n\nPrior to her rol e at MP&\;F\, Knight was part of The Tennessean news team deemed a fina list for the Pulitzer Prize for breaking news coverage of the Nashville fl oods in 2010. She was awarded the Gannett company’s Innovator of the Yea r recognition in 2015 for her work to integrate content\, communities and live events to help build a new generation of news consumers. Knight gradu ated from the University of Tennessee and was named Alumna of the Year in 2016.\n\n\n\n\n END:VEVENT END:VCALENDAR