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UID:198@iabc.bc.ca
DTSTART;TZID=America/Vancouver:20190314T183000
DTEND;TZID=America/Vancouver:20190314T204000
DTSTAMP:20210507T140909Z
URL:https://iabc.bc.ca/upcoming-events/driving-engagement-with-content-tec
 hnology/
SUMMARY:Driving engagement with content & technology
DESCRIPTION:In partnership with Langara School of Management\, IABC/BC invi
 tes you to attend Driving engagement with content &amp\; technology\, a tw
 o-hour event led by marketing strategist Paula Skaper on March 14.\n\nYou
 ’ll learn how to leverage marketing automation technology to deliver con
 tent automatically in response to customer behaviour. You’ll also discov
 er how techniques such as automation and dynamic content on landing pages 
 and emails can help drive a more engaging conversation.\n\nPaula is the pr
 esident of Kinetix Media Communications. Some of her current and past clie
 nts include Destination BC\, Loblaws Canada Inc. and Future Shop Best Buy 
 Ltd. With her expertise\, you’ll leave the event having a clear understa
 nding of how technology can support a larger communications strategy.\n\n&
 nbsp\;\n\nNote: this event is tailored for students\, but any working prof
 essionals interested in the topic are welcome.\n\nTime: Registration from 
 6:15pm\; session from 6:30pm\n\nTickets available until March 12\, 2019.\n
 \nStudent members: $20\nStudent non-members: $25\nMembers: $30\nNon-Member
 s: $40\nRegister now\nNeed help registering? Call the IABC/BC registration
  line at 604-878-1320 or email our admin team at: iabcbc@vancouveroffice.c
 om\n\nReduced ticket prices thanks to our sponsor\n\n
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