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BEGIN:VEVENT
UID:167@iabc.bc.ca
DTSTART:20180410T180000Z
DTEND:20180410T193000Z
DTSTAMP:20180404T101418Z
URL:https://iabc.bc.ca/upcoming-events/health-communicators-sig-storytelli
 ng-the-way-to-better-health-care/
SUMMARY:Health Communicators SIG: Storytelling the way to better health car
 e
DESCRIPTION:Stories have been used to pass down lessons\, history and knowl
 edge for thousands of years. They’re also more interesting than a memo o
 r a brochure\, and thus have a longer shelf life in the memories of reader
 s. But how do you make tales of system change rival bestselling titles in 
 terms of readership? How do you keep the story authentic while keeping you
 r brand integrity? Where do you find stories that are worth telling? What 
 can you do to ease the story approval process?\n\nJoin Diane Wild (Freelan
 ce Communications Consultant\, Diane Wild Communications) and Shannon Hend
 erson (Senior Communications Consultant\, Fraser Health) as they host a di
 scussion about what it takes to get patients and staff (and leaders) to fo
 llow you down the Yellow Brick Road.\n\n&nbsp\;\n\nAbout the Health SIG:\n
 \nOur IABC/BC Health SIG offers an informal\, confidential and supportive 
 venue to receive feedback and exchange ideas on day-to-day challenges in h
 ealth communications. We strive to be inclusive — all are welcome to att
 end from students to senior practitioners and those looking for a career c
 hange into health coms. No problem is too small or too big to warrant inpu
 t and discussion. We strive to keep sessions focused\, constructive and re
 levant.\n\n&nbsp\;\n\nFees:\n\nMembers: FREE\nNon-Members: $20\n\nLight sn
 acks will be be provided.
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