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UID:304@iabc.bc.ca
DTSTART:20220217T090000Z
DTEND:20220217T100000Z
DTSTAMP:20220213T033539Z
URL:https://iabc.bc.ca/upcoming-events/health-delivered-iabc-greater-cinci
 nnati/
SUMMARY:Health Delivered: Telling an Industry Value Story from IABC Greater
  Cincinnati
DESCRIPTION:\n\nJohn Parker and Farah Simonett of the Healthcare Distributi
 on Alliance share best practices for storytelling campaigns.\nAbout this e
 vent\nThe COVID-19 response brought the importance of the healthcare suppl
 y chain to the forefront. With a renewed sense of urgency around raising t
 he distribution sector’s profile in Washington\, D.C.\, and other factor
 s\, the Healthcare Distribution Alliance (HDA) took their communications e
 fforts\, and their industry\, to a new level. HDA\, the national associati
 on representing healthcare distributors — the vital link between 1\,500 
 manufacturers and more than 180\,000 providers — launched Health Deliver
 ed\, a multiyear\, multichannel campaign that pulls back the curtain on a 
 little-known\, yet critical sector.\n\nIn this session\, you will learn mo
 re about HDA’s Silver Quill Award-winning industry storytelling efforts\
 , which bring to life HDA members' work to get vaccines\, medicines and me
 dical supplies to the right place at the right time under turbulent circum
 stances. You’ll gain insight into how the team raised the industry’s v
 isibility with policymakers and other key audiences — using research to 
 inform their strategy — and importantly\, the lessons learned through th
 e process.\nAbout the speakers\nJohn Parker has more than 20 years of heal
 thcare communications experience in Washington\, D.C.\, at the intersectio
 n of policy and business\, while working for three high-profile trade asso
 ciations and a Fortune 25 company. As HDA’s Senior Vice President of Com
 munications\, Parker oversees HDA's strategic communications and marketing
  programs.\n\nFarah Simonett is a seasoned strategic communicator and crea
 tive with more than 15 years of experience in not-for-profit healthcare an
 d membership organizations. As Vice President of Editorial and Internal Co
 mmunications\, she serves as HDA’s primary copywriter and eagle-eyed edi
 tor (among her many other roles) and is passionate about communicating to 
 audiences across a range of mediums.\n\n&nbsp\;
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