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BEGIN:VEVENT
UID:144@iabc.bc.ca
DTSTART:20170515T173000Z
DTEND:20170515T190000Z
DTSTAMP:20170503T045731Z
URL:https://iabc.bc.ca/upcoming-events/health-sig-measuring-up-tips-and-to
 ols-for-using-metrics-to-inform-decisions/
SUMMARY:Health SIG: Measuring up! — Tips and tools for using metrics to i
 nform decisions
DESCRIPTION:Every health communicator is trying to do more with less. Part 
 of maximizing resources is knowing what’s working and what’s not! Howe
 ver\, measuring the success of communications initiatives\, projects and p
 rograms is notoriously difficult and often expensive.\n\nContinuing our th
 eme this year to seek counsel from outside of the health field\, we’ve i
 nvited Phoenix Lam-Phipps to share her experience of using metrics at CBC 
 Vancouver and also from her past lives at a digital agency and with Market
 wired\, owner of Sysomos.\n\n&nbsp\;
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