BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN BEGIN:VEVENT UID:234@iabc.bc.ca DTSTART:20201020T090000Z DTEND:20201020T100000Z DTSTAMP:20220112T025956Z URL:https://iabc.bc.ca/upcoming-events/how-to-put-a-culture-of-care-and-we ll-being-at-the-heart-of-employee-experience-with-aspca/ SUMMARY:How To Put A Culture of Care and Well Being at the Heart of Employe e Experience with ASPCA DESCRIPTION:Presented by Christine Kitson and Abby Guthkelch\n\nEmployee ex perience is one of the most important attributes to why someone desires to work where they do. Even ahead of pay and compensation. At the heart of t hat experience is culture. It’s connecting people and creating and maint aining a place people want to show up. But given the future of work is rem ote\, how can employers continue to keep its workforce connected and maint ain a caring culture? In this Masterclass\, hear from Christine Kitson\, S enior Manager\, Internal Communications\, ASPCA and Abby Guthkelch\, Globa l Communications Lead\, Workplace\, as they discuss how connecting and ins piring employees is at the heart of employee experience.\n\n \;\n\nPre senter / Christine Kitson At the ASPCA\, Christine works to ensure employ ees are informed and engaged ambassadors of the organization’s mission a nd life-saving work. This involves promoting and activating staff around p riority campaigns\, working closely with program teams to provide strategi c communications support\, researching and implementing technology solutio ns for improved collaboration\, and overseeing the ASPCA’s robust and ac tive digital community that connects colleagues across the country. Prior to joining the ASPCA\, Christine worked in the advertising and technology industries\, managing digital content production for websites and social m edia by leveraging data\, analytics\, and design to boost engagement acros s channels. In 2016\, she transitioned to the nonprofit world\, where she uses her communications skills and expertise to positively impact the live s of animals and those who care for them.\n\n \;\n\nPresenter / Abby Guthkelch is the Communications Solutions Lead at Workplace and is an ind ustry expert for the Workplace team globally. Her focus is on advising Wor kplace customers on communications best practice\, trends and thought lead ership\, and works closely with our engineering and product management tea ms specifically with our communications customers in mind. Prior to Workpl ace\, Abby held a number of senior level comms &\; marketing roles both in-house and agency – most recently as Global Head of Social Media at H SBC\, and Ketchum’s UK Head of Digital. Abby has over 15 years’ experi ence as a multi-industry\, multi-channel content strategist and was ranked among the Top 25 marketing innovators in EMEA in 2017.\n\n \;\n\nThis webinar is sponsored by:\n\n\n\nDate: 20 October 2020\nTime: 11–12 p.m . CST / 9–10 a.m. PST\nOpen to all communications professionals END:VEVENT END:VCALENDAR