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VERSION:2.0
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BEGIN:VEVENT
UID:277@iabc.bc.ca
DTSTART:20210819T060000Z
DTEND:20210819T070000Z
DTSTAMP:20220112T025930Z
URL:https://iabc.bc.ca/upcoming-events/how-will-the-future-of-communicatio
 ns-measure-up-from-iabc-dc-metro/
SUMMARY:How Will the Future of Communications Measure Up? from IABC DC Metr
 o
DESCRIPTION:It seems everyday there is a new communications tool. What can 
 we expect in the future? Can measurement help us evaluate what is working 
 and how can we adjust?\n\nThe Answer: In truth\, no one has a crystal ball
 . However\, measurement can help us adjust our sails and be ready for chan
 ge.\n\nSounds easy enough\, right?\n\nThe thing is\, you might need a new 
 key because\, you can't use the "same old stuffy\, formulaic corporate" st
 uff.\n\nWith that\, you should join us for our next Coffee Chat to see how
  you can navigate breaking the corporate communications forumula(s) to cre
 ate creative communications that will take you into the future.\n\nTo get 
 us there\, we will be joined by Crescenzo Communications\, which helps co
 mpanies take the ‘corporate’ out of ‘corporate communications’ and
  replace it with creative!
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