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UID:160@iabc.bc.ca
DTSTART:20180125T173000Z
DTEND:20180125T190000Z
DTSTAMP:20180106T135949Z
URL:https://iabc.bc.ca/upcoming-events/post-secondary-education-sig-conten
 t-strategy-goes-to-college/
SUMMARY:Post-Secondary Education SIG – Content Strategy Goes to College
DESCRIPTION:You've seen it before... Your institution rolls out a new commu
 nication tool– perhaps a website platform\, an intranet\, or events cale
 ndar– to its staff\, without developing a proper content strategy or doc
 umenting a clear governance model. The result: low adoption and lukewarm e
 nthusiasm. Sound familiar? Sometimes uniting disparate areas around common
  goals can feel like herding cats.\n\nIn the digital age\, communicators a
 re absolutely vital to this process. Your participation can transform univ
 ersity/college culture and position business needs and audience expectatio
 ns at the heart of technology decisions.\n\nCome and share your ideas on h
 ow to position yourself at the crossroads of leadership\, I.T.\, end users
  and audiences to set the tone for a successful technology roll out\, one 
 that is informed by an integrated content strategy\, and driven by inclusi
 ve consultation\, digital analytics and audience input.\n\nThis session's 
 special guests are Denise Leech and Adam Brayford from SFU. Denise Leech 
 is passionate about helping organizations integrate digital into their com
 munications strategies. She has worked as a communications strategist with
  a specialty in digital for more than 15 years in sectors including forest
 ry\, health and education. A 3-time Gold Quill winner\, Denise is senior d
 irector of University Communications at Simon Fraser University where she 
 manages the internal and external communications functions and the talente
 d teams that make it all happen.\n\nAdam Brayford is Assistant Director of
  Digital Communications at Simon Fraser University\, where he develops use
 r-centered channel strategies\, oversees editorial planning and advises in
 ternal clients. A Bronze Quill\, Chapter Management Award\, Wave Award\, C
 PRS National Award and 3-time Gold Quill winner\, he's a sucker for creati
 ve solutions that make meaningful impact. He's had the pleasure of serving
  as a Blue Ribbon panel evaluator and chapter board member. He also battle
 s a Netflix addiction.\n\nTicket prices:\n\nMember - Free\nNon-member - $2
 0\n\nAttendees are responsible for bringing their own food/beverage.
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