BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//wp-events-plugin.com//7.4.3//EN
BEGIN:VEVENT
UID:401@iabc.bc.ca
DTSTART:20261015T173000Z
DTEND:20261015T183000Z
DTSTAMP:20260925T193030Z
URL:https://iabc.bc.ca/upcoming-events/pr-in-the-age-of-ai-visibility-cred
 ibility-measurement/
SUMMARY:Special Interest Group (SIG) - PR in the Age of AI: Visibility\, Cr
 edibility & Measurement
DESCRIPTION:Join us for an insightful session exploring how answer engines 
 and generative tools are reshaping earned media\, search behavior\, and br
 and reputation. What we’ll discuss:\n\n 	AI’s impact on PR and the evo
 lving media landscape: changes in how people discover and consume informat
 ion and what that means for earned media and communications strategies.\n 
 	PR’s role in building visibility and credibility in AI-generated answer
 s: the importance of earned media\, authoritative content and third-party 
 sources\, along with practical ways to optimize PR for answer engines.\n 	
 The evolution of PR measurement: assessing AI visibility\, including AI vi
 sibility audits and the metrics communications teams should be considering
 .\n
ATTACH;FMTTYPE=image/jpeg:https://iabc.bc.ca/wp-content/uploads/2026/09/PR
 -in-the-Age-of-AI-banner.png
END:VEVENT
END:VCALENDAR