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UID:383@iabc.bc.ca
DTSTART:20250430T170000Z
DTEND:20250430T183000Z
DTSTAMP:20250425T053715Z
URL:https://iabc.bc.ca/upcoming-events/professional-development-event-how-
 to-create-an-impactful-story-for-your-audience-and-c-suite/
SUMMARY:Professional development event: How to create an impactful story fo
 r your audience and C-suite
DESCRIPTION:\n\n\nJoin us online for an event that will teach you how to ef
 fectively influence senior leadership and drive strategic initiatives with
 in your organization and work.\n\nThis workshop aims to equip communicator
 s and marketers with the skills to craft compelling narratives that resona
 te with executive leaders and drive strategic initiatives. By focusing on 
 storytelling techniques tailored for the C-suite\, attendees will learn to
  create impactful presentations that align with corporate objectives and s
 ecure buy-in.\nWorkshop core topics\n\n 	Crafting an impactful story\n 	St
 rategies to create a story that C-suite accepts\n 	Strategies for how to m
 anage if c-suite doesn’t agree with your plan\n 	Using data to help enha
 nce your story\n\nFeatured guest speaker: Todd Hauptman\nQueen’s Jubilee
  Medal recipient and current communications manager at the Vancouver Aquar
 ium\, Todd Hauptman has had 14 years of experience in communications\, pub
 lic affairs and government relations. He recently became a Certified Strat
 egic Communication Management Professional. Prior to being at the Vancouve
 r Aquarium\, Todd completed a three-month contract at FleishmanHillard\, w
 orking on the COVID-19 plan for YVR as well as developing a lobbying campa
 ign for the provincial union\, MoveUP. From April 2018 until September 201
 9\, he was Public Affairs Director for the Trial Lawyers Association of BC
 \, where he successfully developed a public advocacy campaign that led to 
 new legal aid funding. From a young age Todd has been involved in politics
 \, running campaigns and advising candidates. He excels in various forms o
 f writing and messaging\, boasting many relationships with media throughou
 t the province.\n\n\nFeatured guest speaker: Grace Sullivan\nGrace is a br
 and manager at SFU VentureLabs\, where she helps growth-stage startups in 
 clean tech\, deep tech\, and life sciences find their authentic voice and 
 tell their stories. With over 10 years of experience in journalism\, web c
 opywriting\, and marketing communications\, she specializes in marketing s
 trategy\, digital marketing\, and content creation. Since 2024\, Grace has
  served as Director of Career Development at the IABC/BC Chapter\, leading
  programs like Mentorship\, Certification\, and the new Comms Together pil
 ot program\, where she leads a group of volunteers in supporting a not-for
 -profit with a marketing deliverable.\n\n\n\n\nDate and time\nWednesday\, 
 April 30\, 2025\n5:00 - 6:30 p.m. PDT\nRegister\nRegister at Eventbrite\nW
 ho should attend\nThis workshop is tailored for IABC/BC members\, includin
 g corporate communicators\, public relations professionals\, and marketing
  strategists who engage with C-suite executives. Ideal participants are co
 mmunication managers and business leaders focused on enhancing their story
 telling skills to effectively influence senior leadership and drive strate
 gic initiatives.\nThis is an online event. A Zoom link to access the profe
 ssional development session will be emailed to you on Tuesday\, April 29th
 . If you have any questions\, please reach out to events@iabc.bc.ca. Refun
 d requests must be made minimum 48 hours prior to the event date.\n\n
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