BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN BEGIN:VEVENT UID:253@iabc.bc.ca DTSTART:20210318T110000Z DTEND:20210318T120000Z DTSTAMP:20220112T025944Z URL:https://iabc.bc.ca/upcoming-events/prove-your-worth-create-measurement -dashboards-that-will-blow-leadership-away/ SUMMARY:Prove Your Worth: Create Measurement Dashboards That Will Blow Lead ership Away from IABC Chicago DESCRIPTION:Join IABC/Chicago and Crescenzo Communications on Thursday\, Ma r. 18\, 2021\, to learn how to create powerful dashboards that show the va lue your communications brings to your organization.\n\nLeadership doesn ’t care about clicks and opens. One-size-fits all dashboards usually fal l flat. Metrics are important\, but only represent part of the picture.\n\ nIf you want to go from being the “company Kinkos” to a strategic coun selor\, you have to prove that you are changing employee behavior. You nee d to demonstrate how your communications are helping your organization suc ceed. This webinar will show you how to create dashboards that let your da ta tell your story. You’ll learn:\n\n How to figure out what you should be measuring and what data you need to pay attention to\n How to find th e right balance between metrics and behavior change\n How to build “beh avior statements” that will be the core of your measurement dashboards\n How to present your data in a way that tell your story and will blow exe cutives away\n How to keep your dashboards updated and current\n\nEvent D etails\nDate: Thursday\, March 18\, 2021\n\nTime: 1 – 2 p.m. CDT (11 a. m. – 12 p.m. PST)\n\nLocation: Zoom meeting\n\nPrice: Members: Free\nNon -members: Free\nStudents (with valid student ID): Free\n\nRSVP: Register now!\n\n \;\nAbout the Presenters\nCindy Crescenzo\nCindy Crescenzo is the President of Crescenzo Communications and brings over 15 years of exp erience to the communications industry. Cindy specializes in research\, me asurement and strategic planning.\n\nHer passion for numbers and audience research have helped thousands of communicators all over the world transfo rm their roles in their organizations by teaching them how to get the ammu nition they need to build successful communication strategies that deliver results.\n\nIn addition to speaking at numerous conferences throughout th e year\, she and her business partner and husband\, Steve Crescenzo\, co-p resent their often sold-out workshop\, Internal Communications Master Cla ss.\n\nCindy has worked with hundreds of communicators around the world\, including\n\n3M\, Bayer\, Bob Evans\, Boston Medical Center\, Carlson Wago nlit\, CGI Technologies\, Discover\, John Deere\, La-Z-Boy\, Novartis\, Ro che\, Lockheed Martin\, Rockwell Collins\, Target and Wells Fargo.\n\n&nbs p\;\nSteve Crescenzo\nThrough his work as a consultant\, writer\, speaker and seminar leader\, Steve Crescenzo has helped thousands of communicators around the world break the habit of creating boring\, formulaic\, jargon- ridden corporate content.\n\nUsing proven strategies\, tactics and best-pr actices\, he’s shown communicators how to take the ‘corporate’ our o f corporate communications and replace it with ‘creative’— and at th e same time — create content that is linked to the strategic goals of th eir organizations.\n\nSteve has been voted the #1-rated speaker at the Int ernational Association of Business Communicators World Conference seven ti mes\, including three years in a row. He has also received top ratings at numerous IABC chapter and regional events throughout the U.S.\, Canada\, E urope\, Australia\, and New Zealand.\n\nAlong with his wife and business p artner\, Cindy Crescenzo\, he teaches their popular and often sold-out wor kshop\, Internal Communications Master Class.\n\nSteve has worked with nu merous communicators around the world\, including those at Abbott\, Americ an Express\, Bayer\, Blackrock\, Boeing\, Chevron Corporation\, Conoco-Phi llips\, Discover\, FDA\, General Motors\, Hewlett Packard\, Intel\, IRS\, Lockheed Martin\, Mayo Clinic\, McDonalds\, Nokia\, Rockwell Collins\, Soc ial Security Administration\, Standard Chartered Bank\, Target\, The Europ ean Investment Bank\, The European Training Foundation\, and Wells Fargo. END:VEVENT END:VCALENDAR