BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN BEGIN:VEVENT UID:259@iabc.bc.ca DTSTART:20210520T110000Z DTEND:20210520T120000Z DTSTAMP:20220112T025931Z URL:https://iabc.bc.ca/upcoming-events/respect-your-employees-by-writing-f or-the-reader-not-the-approver-from-iabc-chicago/ SUMMARY:Respect Your Employees By Writing For the Reader\, Not the Approver from IABC Chicago DESCRIPTION:Join IABC/Chicago and Crescenzo Communications on Thursday\, Ma rch 18\, 2021\, to learn how to become an effective writer.\n\nGreat writi ng is at the core of everything we do: articles\, social media\, e-mail\, bulletins\, even videos. Unfortunately\, most “corporate writing” just isn’t good enough. Nobody wants you to “shift their paradigm” or “leverage their core competency.” We need to harness the power of what works in the real world. This webinar is all about the fundamentals of po werful\, effective writing. You’ll learn:\n\n How to strip the jargon o ut of your writing once and for all\n How to write in a conversational fa shion while still being professional\n The power of headlines\, leads\, q uotes\, and verbs\n Writing for the modern Web\n How to “write tight ” and respect your readers\n How to write for the reader\, not the appr over\n\nEvent Details\nDate: Thursday\, May 20\, 2021\n\nTime: 1 p.m. – 2 p.m. CDT (11 a.m. – 12 p.m. PST)\n\nLocation: Zoom meeting\n\nPrice: Members: Free\nNon-members: Free\nStudents (with valid student ID): Free\n \nRSVP: Register now!\n\n \;\nAbout the Presenters\nCindy Crescenzo\n Cindy Crescenzo is the President of Crescenzo Communications and brings ov er 15 years of experience to the communications industry. Cindy specialize s in research\, measurement and strategic planning.\n\nHer passion for num bers and audience research have helped thousands of communicators all over the world transform their roles in their organizations by teaching them h ow to get the ammunition they need to build successful communication strat egies that deliver results.\n\nIn addition to speaking at numerous confere nces throughout the year\, she and her business partner and husband\, Stev e Crescenzo\, co-present their often sold-out workshop\, Internal Communi cations Master Class.\n\nCindy has worked with hundreds of communicators a round the world\, including\n\n3M\, Bayer\, Bob Evans\, Boston Medical Cen ter\, Carlson Wagonlit\, CGI Technologies\, Discover\, John Deere\, La-Z-B oy\, Novartis\, Roche\, Lockheed Martin\, Rockwell Collins\, Target and We lls Fargo.\n\n \;\nSteve Crescenzo\nThrough his work as a consultant\, writer\, speaker and seminar leader\, Steve Crescenzo has helped thousand s of communicators around the world break the habit of creating boring\, f ormulaic\, jargon-ridden corporate content.\n\nUsing proven strategies\, t actics and best-practices\, he’s shown communicators how to take the ‘ corporate’ our of corporate communications and replace it with ‘creati ve’— and at the same time — create content that is linked to the str ategic goals of their organizations.\n\nSteve has been voted the #1-rated speaker at the International Association of Business Communicators World C onference seven times\, including three years in a row. He has also receiv ed top ratings at numerous IABC chapter and regional events throughout the U.S.\, Canada\, Europe\, Australia\, and New Zealand.\n\nAlong with his w ife and business partner\, Cindy Crescenzo\, he teaches their popular and often sold-out workshop\, Internal Communications Master Class.\n\nSteve has worked with numerous communicators around the world\, including those at Abbott\, American Express\, Bayer\, Blackrock\, Boeing\, Chevron Corpor ation\, Conoco-Phillips\, Discover\, FDA\, General Motors\, Hewlett Packar d\, Intel\, IRS\, Lockheed Martin\, Mayo Clinic\, McDonalds\, Nokia\, Rock well Collins\, Social Security Administration\, Standard Chartered Bank\, Target\, The European Investment Bank\, The European Training Foundation\, and Wells Fargo. END:VEVENT END:VCALENDAR