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VERSION:2.0
PRODID:-//wp-events-plugin.com//7.2.3.1//EN
BEGIN:VEVENT
UID:132@iabc.bc.ca
DTSTART:20170511T090000Z
DTEND:20170601T100000Z
DTSTAMP:20170324T083950Z
URL:https://iabc.bc.ca/upcoming-events/strategic-reputation-management-lea
 rning-the-keys-to-protecting-your-organizations-most-valuable-and-vulnerab
 le-asset/
SUMMARY:Strategic Reputation Management: Learning the keys to protecting yo
 ur organization’s most valuable and vulnerable asset
DESCRIPTION:Whether you work for a multinational company\, a government age
 ncy or a nonprofit organization\, nothing is more important than your repu
 tation. Your success depends on earning the trust of a plethora of stakeho
 lders and online influencers who can become your biggest ambassadors or mo
 st vocal adversaries. One thing is for certain\, if you don’t measure yo
 ur reputation\, you cannot effectively manage it. With the proliferation o
 f online threats to reputation\, your next crisis may be only a click away
 \, so new strategies and tools are required to ensure lightning fast respo
 nses to digitally empowered consumers\, sensationalist media\, and disenga
 ged employees.  This is a crucial course every professional communicator\
 , both the young\, and young at heart\, can learn from.\n\nAfter this cour
 se\, you will be able to:\n\n	Understand and apply key principles and repu
 tation success measures\n	Anticipate and prepare for reputational risks yo
 ur organization are most likely to face\n	Protect the reputation of your o
 rganization online\n	Develop a reputation management framework for your or
 ganization\n\nEvent Cost: IABC members - US$375.  Non-members - US$525\nC
 areer levels:  Strategic Adviser\n\n[caption id="" align="alignleft" widt
 h="252"] Presenter / Heath Applebaum\, ABC[/caption]\n\nPresenter / Heath 
 Applebaum\, ABC\, is an international-award-winning communicator\, reputat
 ion management consultant and university professor with 20 years of divers
 e agency\, corporate\, consulting and nonprofit experience. Heath is the p
 resident of Echo Communications Inc.\, a reputation management consulting 
 firm he founded in 2000. He has led hundreds of successful campaigns for o
 rganizations of all sizes\, from innovative start-ups to Fortune 100 compa
 nies.\n\nHe has spearheaded corporate communication strategies and program
 s for companies such as PepsiCo\, Cadillac Fairview\, Deloitte\, RBC Finan
 cial Group and MasterCard.\n\nHeath is a sought-after industry expert that
  has spoken at more than 60 communication conferences around the world\, i
 ncluding two IABC World Conferences\, to train thousands of executives. He
  is also a respected public relations professor who has taught 25 courses
  and nearly 800 students at several top universities and colleges.\n\nHeat
 h is an Accredited Business Communicator and Gold Quill Award winner\, and
  holds a master’s degree in communication management from McMaster Univ
 ersity\, in Toronto. He has also judged international\, national and local
  award programs for IABC and several other industry associations.\n\n11 Ma
 y\, Session 1: Fundamentals of Reputation Management\n\n18 May\, Session 2
 : Identifying and Managing Reputation Risks\n\n25 May\, Session 3: Online 
 Reputation Management\n\n1 June\, Session 4: Developing a Reputation Manag
 ement Strategy
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