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BEGIN:VEVENT
UID:295@iabc.bc.ca
DTSTART:20220118T093000Z
DTEND:20220118T103000Z
DTSTAMP:20220112T025916Z
URL:https://iabc.bc.ca/upcoming-events/the-great-resignation-how-purpose-l
 ed-companies-defy-it-from-iabc-dallas/
SUMMARY:The Great Resignation: How Purpose-Led Companies Defy It from IABC 
 Dallas
DESCRIPTION:Over the past year we’ve seen a wave of resignations througho
 ut the U.S. This has put a toll on many companies and teams. But\, not all
  companies have to give in to the Great Resignation. Studies show that the
  more purposeful a company is\, the more they deem others around them irre
 levant. Purposeful companies value all who contribute\, but your communica
 tions MUST be clear. You can’t fake this one.  \n\n​​As CEO of Adv
 antages\, an award-winning marketing communications agency that drives Pur
 pose with Profit thru marketing performance\, Fran Biderman-Gross leads cl
 ients on an invaluable journey of brand discovery that reveals their perso
 nal and organizational 3 keys: Purpose\, Values\, and Story. Together they
  scale and grow their businesses resulting in increased market share\, imp
 roved client and employee retention\, and an acceleration in revenue and p
 rofit. She advises senior executives how to achieve results from purpose-d
 riven approaches to marketing and leadership and works with purpose-orient
 ed leaders to empower their organizations to build enduring emotional conn
 ections with their target consumers.\n\nFran is the host of the Drive Prof
 it with Purpose podcast where she speaks with business leaders from differ
 ent sectors and backgrounds about the importance of Purpose within their o
 rganization. She is also the creator of the groundbreaking '3 Keys' worksh
 ops and the co-author of How to Lead a Values Based Professional Services
  Firm: 3 Keys to Unlock Purpose and Profit [Wiley 2020]\, a book focused 
 on how to leverage the 3 Keys of Purpose\, Values\, and Story to grow and 
 scale profitably.\n\nFran is an Executive Board Member of the Queens Chamb
 er of Commerce\, Women in Print\, and the Charna Radbell Foundation\, and 
 an active member of the Entrepreneurs’ Organization. She regularly lectu
 res at universities and speaks at entrepreneurial\, women\, and industry-f
 ocused conferences and events.\n\nDeadline to register: Midnight on Monday
 \, January 17\, 2021\n\nLocation: Zoom link will be sent to registered par
 ticipants the morning of the event\n\nEvent date: Tuesday\, January 18\, 2
 021\, 11:30 a.m. – 12:30 p.m. CST (9:30 a.m. - 10:30 a.m. PST)\n\nCosts
 : FREE for IABC Members\, $15 for non-members
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