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UID:215@iabc.bc.ca
DTSTART;TZID=America/Vancouver:20191128T173000
DTEND;TZID=America/Vancouver:20191128T190000
DTSTAMP:20191026T110128Z
URL:https://iabc.bc.ca/upcoming-events/the-importance-of-analytics-in-comm
 unications-and-marketing/
SUMMARY:The Importance of Analytics in Communications and Marketing
DESCRIPTION:Digital Analytics are a powerful resource for marketing and com
 munications teams. As our industry moves into an increasingly digital worl
 d\, data and analytics are becoming a key player in informing marketing an
 d communications strategies. Join us for a conversation on the importance 
 of analytics in marcomms and challenges your organization faces in reporti
 ng and interpreting data. Let’s talk analytics!\n\nThe marketing team fr
 om Stenberg College will be leading the discussion on the topic.\n\n 	Soni
 a Mattu\, Marketing Manager: Sonia has a BBA from SFU and certificates in 
 Marketing Management and Event Marketing from BCIT. She has over 10 years 
 of marketing experience in various industries.\n 	Sableen Minhas\, Digital
  Content and Analytics Specialist: Sableen has an extensive education in t
 he fields of journalism and communications. She has 4+ years of communicat
 ions experience in higher education\, health authority and advertising.\n 
 	Pamela Charach\, Marketing Team Lead: Pamela has a BA in Geography from Q
 ueen's University and a certificate in Public Relations from BCIT. With ex
 perience ranging from the veterinary industry to archaeology\, Pam is happ
 ily settling into marketing.\n 	Kanasu Nagathihalli\, Content Marketing &a
 mp\; Engagement\n\nSpecialist: Kanasu has a Master of Fine Arts degree in 
 Creative Writing from Columbia University. She has 4 years of communicatio
 ns experience writing for different industries including construction and 
 education.\n\nRegistration Fees \nMembers: Free\nNon-Members: $20
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DTSTART:20191103T010000
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