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BEGIN:VEVENT
UID:126@iabc.bc.ca
DTSTART:20170309T120000Z
DTEND:20170309T130000Z
DTSTAMP:20170217T060845Z
URL:https://iabc.bc.ca/upcoming-events/voice-of-the-brand-creating-an-impa
 ctful-executive-speaker-program/
SUMMARY:Voice of the brand: Creating an impactful\, executive speaker progr
 am
DESCRIPTION:There are dozens of conferences happening every week. It can be
  a daunting task to determine which are worth an executive’s time and tr
 avel. In addition\, staying on top of the changing event landscape and the
  process of managing schedules\, dates\, deadlines and deliverables can tu
 rn an executive speaker program into a high-maintenance activity. It is ea
 sy to get caught up in the details and lose sight of the fact that having 
 an executive share his or her insight at a conference is one of the most p
 owerful and compelling ways to tell a story and raise brand visibility.\n\
 nWhether attendees have yet to establish a speaker program or are struggli
 ng to make their current program run efficiently\, they will walk away fro
 m this presentation with more confidence and control over the process.\n\n
 This webinar is free to IABC members.\n\nPresenter Amy Scarlino  is resp
 onsible for the strategic direction and management of Scarlino Speaker Str
 ategies\, which specializes in corporate and executive visibility speaker 
 program management. Prior to forming the agency\, Scarlino was President a
 nd CEO of The Catchpole Corporation.She has managed strategic speaker prog
 rams for brands such as VMware\, PBS\, Trend Micro\, Microsoft\, Verizon a
 nd AOL. Earlier in her career\, Scarlino was Market Manager for Group Ill 
 Promotions and Project Manager for Ashton Brand Group.\n\n 
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