BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//wp-events-plugin.com//7.2.3.1//EN
BEGIN:VEVENT
UID:124@iabc.bc.ca
DTSTART:20170208T100000Z
DTEND:20170208T110000Z
DTSTAMP:20170203T093215Z
URL:https://iabc.bc.ca/upcoming-events/webinar-drive-insights-and-create-e
 ven-greater-business-value/
SUMMARY:Webinar: Drive insights and create even greater business value
DESCRIPTION:During this webinar\, you’ll learn how to create\, implement\
 , and measure data-driven integrated marketing communications (IMC) campai
 gns. Because\, like it or not\, we often mistakenly find ourselves definin
 g strategies based on our assumptions long before we see the numbers that 
 should be informing them.\n\nThis webinar is free to members. \n\nAfter a
 ttending this webinar\, you’ll understand how to:\n\n	Identify your targ
 et audience\n	Set goals and objectives that align with your business\n	Dev
 elop strategy based on research and planning\n	Identify tactics and includ
 e them in your project management\n	Implement tags and work with various c
 ommunications technology\n	Create your own measurement framework\n	Schedul
 e time to analyze and improve your campaigns\n	Build beautiful reports and
  dashboards to share with your C-Suite\n\nPresenter/Dane Wiseman\, Direct
 or of Marketing for AirPR\, focuses on customer acquisition and connecting
  communications professionals to industry-leading measurement and analyti
 cs solutions. With an interest in emerging best practices in analytics\, 
 Dane has managed advertising budgets and incorporated new advertising te
 chnologies for Fortune 500 companies through partnerships and certificati
 ons with Google and Microsoft. He has also been recognized for his innovat
 ive brand marketing strategies. Prior to joining the AirPR team\, he led 
 marketing efforts for media monitoring solution Critical Mention and evolv
 ed brand strategies at the integrated digital advertising agency ethology
 . Dane teaches the next generation of marketing and analytics profession
 als in graduate and advanced diploma programs at New York University
END:VEVENT
END:VCALENDAR