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UID:376@iabc.bc.ca
DTSTART:20250121T180000Z
DTEND:20250121T193000Z
DTSTAMP:20250116T092604Z
URL:https://iabc.bc.ca/upcoming-events/welcome-to-beyond-borders-2025-comm
 unications-strategies-for-a-fragmented-global-audience-in-the-world-of-ai/
SUMMARY:Welcome to Beyond Borders: 2025 communications strategies for a fra
 gmented global audience in the world of AI
DESCRIPTION:Join us for an exciting online event where we will explore inno
 vative communication strategies for reaching a diverse and fragmented g
 lobal audience with the growing trend of leveraging AI technology.\n\nWhet
 her you're a seasoned professional or just starting out\, this event is pe
 rfect for anyone looking to expand their reach and connect with audiences 
 around the world.\n\nOur expert speakers will share their insights and exp
 eriences\, providing valuable tips and tricks for the following:\n\n 	Tail
 oring campaigns for diverse cultural and regional sensitivities in Asia Pa
 cific and North America (Canada only).\n 	Leveraging AI to deliver hyper-l
 ocalized experiences while maintaining global brand consistency.\n 	Naviga
 ting geopolitical tensions and evolving consumer expectations in cross-bor
 der marketing.\n\nMark your calendars for Tuesday\, January 21\, 2025 at 
 18:00 Pacific Time (6 p.m. PT) and join us online for an event that will i
 nspire and empower you in your role.\n\nEvent details\n\n 	Date: Tuesday\,
  January 21\, 2023\n 	Time: 6 to 7:30 p.m. Pacific TimeEquivalent to:9 to 
 10 a.m. Jakarta / Bangkok / Ho Chi Minh City time\n\n10 to 11 a.m. Hong Ko
 ng / Singapore / Kuala Lumpur time\n\n11 a.m. to noon Tokyo / Seoul time\n
 \n1 to 2 p.m. Australian Eastern Time\n\nFocus: As globalization meets hyp
 er-localization\, how can brands maintain relevance across vastly differen
 t markets?\n\nPanelist guest speakers:\n\nTamara Little (AI subject matter
  expert\, Canada based): Tamara brings 25 years + experience in corporate
  communications\, public affairs and government relations to her clients\,
  including 7 years as Owner and Chief Client Advisor of Coast Communicatio
 ns and Public Affairs\, a full-service boutique office in Vancouver\, B.C.
  Tamara is the Co-Founder of Middle Ground\, a company with solutions to i
 mprove consultation and engagement with AI. Their flagship product is a sa
 fe\, user-friendly AI engagement tool that provides a simple way for the p
 ublic to get clear\, accurate answers about projects being built that requ
 ire complex consultation and include a lot of technical and scientific inf
 ormation.\n\nHilary Chiu (Tech and AI product marketer\, Singapore based):
  Hilary is a passionate digital transformation leader and Web 3.0 advocat
 e with extensive experience across the evolving landscapes of Web 1.0\, We
 b 2.0\, and now\, Web 3.0. Bridging the gap between traditional models to 
 technology enabled models\, offline media strategies and cutting-edge onli
 ne marketing tactics\, she connects and tailors initiatives for diverse gl
 obal and regional markets in the Asia Pacific and North America.\n\nRob va
 n Alphen (AI subject matter expert\, Ho Chi Minh based): With over 15 yea
 rs in Marketing &amp\; PR agency and in-house experience (and more)\, he h
 elps B2B leaders with generative AI training and pragmatic guidance to ens
 ure long-term\, responsible adoption. Bridging the gap from knowing to doi
 ng\, from 'what AI can do' to 'what AI should do'.\n\nRegister at Eventbri
 te
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