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UID:258@iabc.bc.ca
DTSTART:20210513T090000Z
DTEND:20210513T100000Z
DTSTAMP:20220112T025931Z
URL:https://iabc.bc.ca/upcoming-events/what-your-employees-think-of-your-d
 igital-communications-from-iabc-philadelphia/
SUMMARY:What Your Employees Think of Your Digital Communications from IABC 
 Philadelphia
DESCRIPTION:\n\nIn the days of COVID-19\, we are relying even more heavily 
 on digital channels. It's now mission-critical to make the most of each on
 e and adapt our approaches to meet employees' needs and to help achieve bu
 siness goals.\n\nThis session starts with several ways to gain actionable 
 insights about your digital communications. You’ll learn how to extract 
 more information from usage statistics—which numbers to pay attention to
  and which are no more than “vanity metrics.” You’ll see how employe
 es evaluate a number of digital channels through surveys and focus groups\
 , all of which you can adapt to your own communication program measurement
 . The final section shows survey findings on employees’ reactions to the
  introduction of Workplace just months before the pandemic\, and how it wa
 s evaluated nine months into the pandemic.\n\nThis session offers tips on 
 extracting more actionable information from usage statistics for our digit
 al channels and shows examples of the types of questions to ask in surveys
  and focus groups to identify what is working well and what needs to be im
 proved. Examples from clients’ research projects translate these concept
 s into practical steps participants can use at their own companies.\nAbout
  the Speaker\n\nAngela Sinickas\nAfter working in corporate jobs from edit
 or to vice president and working in large consulting firms as a practice l
 eader\, Angela started her own company\, Sinickas Communications\, Inc.\,
  in 2000. The firm focuses on her passion\, measuring the impact of corpor
 ate communication and linking communication strategies to business outcome
 s. She has worked with over one-third of the Fortune 100 largest global co
 mpanies\, and she has conducted training in 32 countries on six continents
 . An author of over 150 professional articles\, a manual and several book 
 chapters\, she was named a Fellow of IABC in 2008.\nEvent Details\n\n\n 	M
 ay 13\, 2021\n 	12 – 1 p.m. Eastern\n 	Online\n 	Tickets\n\n 	Members: $
 10\n 	Guests: $20\n 	Students: $5\n\n\n 	Donna Cusano\nprofessionaldevelop
 ment@iabcphiladelphia.org\n908-239-8426\n
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