Communications Manager .8 FTE

Back to Blogs Posted: July 20, 2018
Institute of Families
July 20, 2018
Job Type
Level of Experience
Established professional


The Communications Manager is responsible for the creation, implementation and oversight of relevant and meaningful communications strategies. The Manager will develop and implement an outreach program to reach internal and external stakeholders through a variety of communications channels.

Collaborating with the President & CEO and other members of the leadership team, the Manager provides leadership in all areas of communications.

Who we are

For over 18 years, FamilySmart® has been supporting the mental health of children and youth in B.C. by coming along-side young people and families to offer support, information, navigation and education. At the same time, we began inviting service providers and systems, to come together with young people and families to learn with and from each other to enhance child and youth mental health. We call this approach Together-Centred™ and we believe it can create exceptional care AND exceptional caring for child and youth mental health in Canada.  Children and youth need both.

What you'll do with our team

  • Manage external communications to achieve FamilySmart’s strategic goals and communications objectives through promoting the programs and services of FamilySmart®.
  • Manage internal and external communication to ensure strategic goals and objectives, related to communications, are met.
  • Manage appropriate communication vehicles (e.g., social media, video, website, e-news, funding reports, etc.) to ensure the dissemination of key messages.
  • Develop and implement the Objectives and Strategies of the approved Communications Plan.
  • Review and adopt new technologies to respond to changing audience needs.
  • Prepare regular briefing notes, speeches and presentations as required by the CEO and members of the leadership team.
  • Working primarily from a home office, support the communication needs of all departments in preparing and distributing communications materials.
  • Work with allied organizations to develop and implement public image campaigns/projects.
  • Establish regular metrics to measure the effectiveness of communication initiatives and vehicles.
  • Provide communications guidance in special event planning (e.g., including conferences, workshops, FamilySmart® practice training, etc.).
  • Embrace the culture of the organization and act in line with FamilySmart’s mission and values.

Staff Supervision

  • At this time, there is no supervisory requirement as part of this role.

 Qualifications & things we’ll love about you

  • An undergraduate degree in communications, or equivalent work experience.
  • At least five to seven years’ experience as a seasoned communicator, ideally in a management position.
  • Superb writing and editing skills. Experience with media materials (including news releases and media advisories), annual reports, web copy and social media.
  • Extensive professional experience creating content for organizational social media channels.
  • Experience with developing photographic, graphic and video assets is beneficial.
  • Well-developed media relations skills, including identifying proactive story ideas and pitching media.
  • Excellent listening, writing and verbal communication skills.
  • Creativity for internal and external communications, particularly identifying proactive and strategic opportunities.
  • Well-developed initiative, solutions-based problem solving and analytical skills.
  • Demonstrated ability to work effectively independently and as a team member.
  • Excellent relationship skills, including diplomacy and tact and ability to “roll with the punches” in contexts where there are diverse views and open debate.
  • Enthusiasm, adaptability and willingness to make a difference.
  • Sensitivity, tact and discretion.
  • Experience in and understanding of the non-profit and/or mental health sector is an asset.
  • Ability to be self-directed when based out of a home office, as well as capacity to work from a home office.
  • Experience with email distribution services, project management and Microsoft Office products.

To apply, please send resume and cover letter to 

We thank all applicants, however, only those selected for an interview will be contacted.

The Institute of Families is an Equal Opportunity employer. Personnel are chosen on the basis of ability without regard to age, ancestry, colour, family status, marital status, physical or mental disability, place of origin, political belief, race, religion, sex, sexual orientation, or criminal conviction unrelated to employment.

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