Our Vision
IABC/BC is the preferred organization for communications professionals in BC, bringing like-minded individuals together in a strong, evolving, vibrant community that shares and learns from one another.
Our Mission
We deliver exceptional value and fulfilling experiences for our volunteers, members and prospective members, and build relationships with other organizations, businesses, communities and higher education institutions so that our organization thrives.
Our chapter goals
- Grow and engage a diverse membership to foster community
- Deliver relevant, valuable, inclusive experiences for professional communicators
- Connect members with IABC resources and opportunities, locally, nationally and internationally
- Build strong relationships with BC organizations, sponsors and partners
- Strive for chapter excellence and rewarding volunteer opportunities
Our 2024-25 Chapter Strategy
Activated by the voice of our members; informed by the lessons and data from the 2023-24 chapter year; empowered by the #IABC2025 4-year International strategic plan (“Stronger Together”); and driven by the desire to do good by our members, volunteers and sponsors, our 2023-24 Chapter strategy and programming centres around three key pillars:
IABC International Strategy
As we look toward 2025, IABC is at a critical point. Our global community has never been more connected, yet our traditional business model and revenue streams are under immense pressure. In addition to the impact of a pandemic on every professional association, IABC is confronting global trends that have accelerated in recent years and continue to impact on our industry.
Just as the world is changing, IABC must also evolve. We are currently focusing on our Stronger Together #IABC2025 Strategic Plan through 2025 as our response to the changes impacting our world and our profession. Learn more about this Strategic Plan and the steps were taking to improve IABC today:
