Category Archives: Communication Trends

How to capture audience attention in an age of information overload

By Rebecca Wabwoba
June 9, 2026

Gone are the days when the communication process was relatively straightforward: you created your message, you defined your channels, you identified your audience, you sent messages, you collected your feedback… Read more

Tagged ,

Communicating for a strong and resilient British Columbia

By José Vargas, IABC/BC President
November 19, 2021

Like many of you, I’ve been looking at the widespread damage caused by severe flooding and landslides across our province with dismay. My thoughts and strength go to our chapter… Read more

The Top 8 Communications Trends of 2018

By Jenna Ross, Content Specialist
December 19, 2018

This week I’ve been busy baking gingerbread cookies (a secret family recipe) and preparing for a slew of holiday parties. And I find myself wondering… how is it December already?!… Read more