Category Archives: Communication Skills

5 Tips for Writing More Effective Video Scripts

By By Andrew Muir. Abridged version by Mona Lee.
May 19, 2024

With the growing popularity of short form video content, video script writing is an indispensable craft and an essential skill that communicators can add to their toolbelts. A video script… Read more

Tagged ,

Communicating for a strong and resilient British Columbia

By José Vargas, IABC/BC President
November 19, 2021

Like many of you, I’ve been looking at the widespread damage caused by severe flooding and landslides across our province with dismay. My thoughts and strength go to our chapter… Read more

Sharpening Your SEO Skills in 2021: An Interview with Josh Loewen (Part 2 of 2)

By Jenna Ross, Content Manager
April 24, 2021

Josh Loewen is an SEO guru, and has been operating his digital marketing agency The Status Bureau since 2006. In the first half of our interview, we covered his top… Read more

Tagged , , ,
seo skills

Top SEO Tips for Businesses: An Interview with Josh Loewen (Part 1 of 2)

By Jenna Ross, Content Manager
March 29, 2021

Josh Loewen is really into digital marketing and search engine optimization (SEO). He’s spent the last 16 years honing his craft, and co-founded his agency The Status Bureau in 2006…. Read more

Tagged ,
Josh Loewen

How to get your manager say yes to a professional certification

By Jessie Scheele
December 1, 2020

So, you’re committed to earning a professional certification as business communicator. Great! And now you like support from your manager to pay for your exam fees. Easy-peasy, right? Here are… Read more

Tagged ,
professional certification

Crisis Communications: Key Takeaways From Our Virtual Event

By Jenna Ross, Content Manager
May 2, 2020

Do the complexities of COVID-19 communications have your head spinning? Fear not, we’re here to help!   Last week, IABC/BC held a virtual event entitled “Climate, Conflict and COVID-19: Crisis… Read more

Tagged ,
crisis communications

Comm Planning 101 – the Value of Pragmatism

By Jazmin Sood, Communications Undergrad Student
December 5, 2019

Plan to add value, don’t get burned by process A carefully considered strategy is critical when it comes to implementing a communications plan of any size. From business need to… Read more

Tagged , ,

Communications Strategy 101

By Jenna Ross, Content Manager
October 22, 2019

Whether you’re a new communicator or a seasoned pro, it can be helpful to go back to basics.  No, not that kind of basic—basic strategy. Breaking things down will help… Read more

Tagged , ,

How to Create Effective Internal and External Podcasts

By Jenna Ross, Content Specialist
April 2, 2019

In recent years, podcasts have leapt onto the scene as a communications tool. Listeners tune in while they’re commuting, working, exercising, or relaxing at home. And in an increasingly screen-bound… Read more

Tagged , ,

Under the Influence: How Influencer Marketing Can Build Credibility in an Era of Distrust

By Jenna Ross, Content Specialist
February 22, 2019

In the wake of Netflix and Hulu’s newly released Fyre Festival documentaries, the influencer marketing industry has come under fyre (sorry, I had to). If you’ve been hiding under a… Read more