Category Archives: Communication Skills
How to create an infographic in 5 steps
If video is the most popular visual marketing content, then why should you include infographics in your branding strategy? Here are statistics on why they are worthwhile. These are convincing… Read more
5 Tips for Writing More Effective Video Scripts
With the growing popularity of short form video content, video script writing is an indispensable craft and an essential skill that communicators can add to their toolbelts. A video script… Read more
Communicating for a strong and resilient British Columbia
Like many of you, I’ve been looking at the widespread damage caused by severe flooding and landslides across our province with dismay. My thoughts and strength go to our chapter… Read more
Sharpening Your SEO Skills in 2021: An Interview with Josh Loewen (Part 2 of 2)
Josh Loewen is an SEO guru, and has been operating his digital marketing agency The Status Bureau since 2006. In the first half of our interview, we covered his top… Read more
Top SEO Tips for Businesses: An Interview with Josh Loewen (Part 1 of 2)
Josh Loewen is really into digital marketing and search engine optimization (SEO). He’s spent the last 16 years honing his craft, and co-founded his agency The Status Bureau in 2006…. Read more
How to get your manager say yes to a professional certification
So, you’re committed to earning a professional certification as business communicator. Great! And now you like support from your manager to pay for your exam fees. Easy-peasy, right? Here are… Read more
Crisis Communications: Key Takeaways From Our Virtual Event
Do the complexities of COVID-19 communications have your head spinning? Fear not, we’re here to help! Last week, IABC/BC held a virtual event entitled “Climate, Conflict and COVID-19: Crisis… Read more
Comm Planning 101 – the Value of Pragmatism
Plan to add value, don’t get burned by process A carefully considered strategy is critical when it comes to implementing a communications plan of any size. From business need to… Read more
Communications Strategy 101
Whether you’re a new communicator or a seasoned pro, it can be helpful to go back to basics. No, not that kind of basic—basic strategy. Breaking things down will help… Read more
How to Create Effective Internal and External Podcasts
In recent years, podcasts have leapt onto the scene as a communications tool. Listeners tune in while they’re commuting, working, exercising, or relaxing at home. And in an increasingly screen-bound… Read more
