Category Archives: Communication Skills
How to get your manager say yes to a professional certification
So, you’re committed to earning a professional certification as business communicator. Great! And now you like support from your manager to pay for your exam fees. Easy-peasy, right? Here are… Read more
Crisis Communications: Key Takeaways From Our Virtual Event
Do the complexities of COVID-19 communications have your head spinning? Fear not, we’re here to help! Last week, IABC/BC held a virtual event entitled “Climate, Conflict and COVID-19: Crisis… Read more
Comm Planning 101 – the Value of Pragmatism
Plan to add value, don’t get burned by process A carefully considered strategy is critical when it comes to implementing a communications plan of any size. From business need to… Read more
Communications Strategy 101
Whether you’re a new communicator or a seasoned pro, it can be helpful to go back to basics. No, not that kind of basic—basic strategy. Breaking things down will help… Read more
How to Create Effective Internal and External Podcasts
In recent years, podcasts have leapt onto the scene as a communications tool. Listeners tune in while they’re commuting, working, exercising, or relaxing at home. And in an increasingly screen-bound… Read more
Under the Influence: How Influencer Marketing Can Build Credibility in an Era of Distrust
In the wake of Netflix and Hulu’s newly released Fyre Festival documentaries, the influencer marketing industry has come under fyre (sorry, I had to). If you’ve been hiding under a… Read more
How to Create an Internal Comms Content Calendar
Whether it’s a new year or a new quarter, it’s never too late to start planning. Sure, it takes focus, time, and organization—but if you put the energy into making… Read more
Weighing the needs of your next digital marketing strategy
Marketing online has exploded into a million vendors, apps, tactics and ideas. Here are the things I employ, and the rationale of when to use them. Unpaid search (SEO) Search… Read more
6 Tips for Writing More Effective Video Scripts
Organizations of all kinds are using video in their marketing and communications, and that means writing for video is becoming an essential skill for communicators. But most have either never… Read more
