Category Archives: Communication Skills
How to Create Effective Internal and External Podcasts
In recent years, podcasts have leapt onto the scene as a communications tool. Listeners tune in while they’re commuting, working, exercising, or relaxing at home. And in an increasingly screen-bound… Read more
Under the Influence: How Influencer Marketing Can Build Credibility in an Era of Distrust
In the wake of Netflix and Hulu’s newly released Fyre Festival documentaries, the influencer marketing industry has come under fyre (sorry, I had to). If you’ve been hiding under a… Read more
How to Create an Internal Comms Content Calendar
Whether it’s a new year or a new quarter, it’s never too late to start planning. Sure, it takes focus, time, and organization—but if you put the energy into making… Read more
Weighing the needs of your next digital marketing strategy
Marketing online has exploded into a million vendors, apps, tactics and ideas. Here are the things I employ, and the rationale of when to use them. Unpaid search (SEO) Search… Read more
6 Tips for Writing More Effective Video Scripts
Organizations of all kinds are using video in their marketing and communications, and that means writing for video is becoming an essential skill for communicators. But most have either never… Read more
