Communications Officer, Primary Care

Back to Blogs Posted: July 25, 2021
Doctors of BC
July 25, 2021
Vancouver, Canada
Job Type
Level of Experience
Established professional


At Doctors of BC our vision is to promote a social, economic, and political climate in which members can provide the citizens of BC with the highest standard of health care, while achieving maximum professional satisfaction and fair economic reward.

Named as a Best Workplace™ in Canada for four consecutive years, it’s our people and the spirit they bring to the workplace that makes us such a Great Place to Work.

Together, we make a difference so our doctors can make theirs. Join us today!

DEPARTMENT: Communications & Public Affairs Department

The Communications & Public Affairs Department supports the objectives of the Strategic Plan of Doctors of BC through communications with members, staff, stakeholders, government, media and the general public.

THE TEAM: Communications & Public Affairs

We provide strategic communications advice and support to the Joint Collaborative Committees and the Divisions of Family Practice, the Doctors of BC Executive Office, boards and departments within the organization, as well as supporting the work of the Board and Representative Assembly. Our activities include media relations; government relations; marketing/branding; and, digital communications. The Communications department also publishes the BC Medical Journal, which is sent to physician members 10 times a year.

THE JOB: Communications Officer, Primary Care

Reporting to the Senior Communications Manager, the Communications Officer, Primary Care works as part of the communications team with the primary responsibility of planning and implementing communications and engagement for key portfolios, targeting audiences that include physician members, the divisions of family practice, staff, key stakeholders, media, and the public. This role provides strategic advice to support local divisions, the Joint Collaborative Committees central staff teams and the Communications team to achieve organizational goals. The role involves providing proactive and reactive media relations support to the divisions of family practice and physician members.

The Communications Officer will gain an in-depth understanding of the divisions of family practice and the program areas to enable them to provide communications advice and support to clients. The Officer will develop a variety of effective communications products and will effectively leverage digital channels. The Officer will write, edit and coordinate production of a variety of communications materials for both electronic/web and print.


Accountability (A):

  • Fosters a culture of personal and organizational responsibility, and inspires others to take personal ownership for their results and the results of their team.
  • Sets enhanced objectives for self and others. Monitors performance trends and identifies opportunities to improve standards.
  • Provides regular feedback and suggests alternative approaches necessary to ensure that organizational objectives and superior standards are achieved.
  • Evaluates plans and tactics to measure KPIs

Communication for Results (I):

  • Conducts discussions with and writes memoranda to all levels of colleagues and peer groups in ways that support troubleshooting and problem solving.
  • Seeks and shares relevant information, opinions, and judgments.
  • Explains the context of interrelated situations, asks probing questions, and solicits multiple sources of advice prior to taking action when appropriate.

Problem Solving (I):

  • Applies problem-solving methodologies and tools to diagnose and solve operational and interpersonal problems.
  • Determines the potential causes of the problem and devises testing methodologies for validation.
  • Shows empathy and objectivity toward individuals involved in the issue.
  • Analyzes multiple alternatives, risks, and benefits for a range of potential solutions.
  • Recommends resource requirements and collaborates with impacted stakeholders.

Strategic Thinking (I):

  • Applies prior knowledge, models, tools, and techniques to analyze and deeply understand issues and recognize connections, patterns, and trends.
  • Determines the direction and develops short-term strategies for programs that are consistent with key organizational priorities and values.
  • Clearly articulates and promotes the significance and impact of employee contributions to promoting and achieving organizational goals, ensuring team objectives are consistent with strategic plan.
  • Understands the position of Doctors of BC in the larger world context, conveying a thorough understanding of the organization’s strengths, weaknesses, opportunities and threats.

Building Relationships (I):

  • Establishes and maintains relationships and alliances.
  • Shares information and readily determines to whom to go for relevant information.
  • Seeks assistance and feedback in the problem solving process.
  • Partners with others to achieve expectations.

Doctors of BC Team Member: 
Approaches work with a collaborative spirit recognizing we are better together. Embraces change, provides excellence in service and is accountable for their results and helping others achieve theirs. Does the right thing, not the easy thing. Speaks openly and honestly to tackle tough challenges and enrich relationships. Balances hard work with fun and is genuinely friendly and committed to other’s well-being.


  • An undergraduate degree. specialized post-secondary diploma or certification in communications, marketing, digital communications, or a relevant discipline and a minimum of two years of related experience; or an equivalent level of related work experience in lieu of post-secondary education.
  • Experience and excellent grasp of web analytics.
  • Strong understanding of strategic communications planning and execution; multi-stakeholder engagement, digital communications strategy, tools and tactics; content strategy and development; SEO and keyword development.
  • Proven media relations skills.
  • An interest in health care delivery and willingness to develop knowledge of the vision of the Doctors of BC vision and its work.
  • Demonstrated ability to work collaboratively with multiple stakeholder groups.
  • Ability to manage competing demands on tight timelines in a fast-paced environment.
  • Strong project management skills.
  • Excellent organizational skills.
  • Excellent writing, research and analytical skills and the ability to problem-solve independently.
  • Intermediate to advanced experience with Photoshop, In-Design and Illustrator.
  • Demonstrated proficiency with PC based software, particularly Microsoft PowerPoint, Word, Excel, and Outlook.

Doctors of BC thanks all applicants; however, only those selected for an interview will be notified.

Doctors of BC celebrates diversity, challenges inequality and is committed to sustaining an inclusive and diverse community. We do not discriminate against any applicant regardless of age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, sexual orientation, socio-economic background, political beliefs and affiliations, family circumstances or other irrelevant distinction.

Apply online now.

Related Jobs

Stakeholder Engagement Specialist (24-month Contract)   600-750 West Pender Street, Vancouver, Canada new
May 13, 2024
Media Specialist - Competition ID: 3362   12666 72 Avenue, Surrey, Canada
May 7, 2024
Manager, Corporate Communications & Public Affairs   400 - 1765 West 8 Avenue, Vancouver, Canada
May 3, 2024
Director, Internal & Leadership Communications   1952 Bay Street, Victoria, Canada
May 3, 2024
Communications Generalist   15463 104 Ave, Surrey, Canada
May 2, 2024

Comments are closed.