Description
The Communications Specialist reports to the Senior Communications Specialist, and is a member of the Association’s Community Engagement Team.
MANDATE
Supports the Community Engagement Team with the research, planning, designing and administrative aspects of social media and other digital platform content, community outreach activities and special projects as directed. The role encompasses internal and external communications, and focuses primarily on digital media and public relations, marketing and advertising, and online community engagement.
RESPONSIBILITIES
Digital Media, Public Relations, and Event Planning:
-Assists with planning, coordinating, and promoting of posAbilities’ participation in community events or special projects.
-Writes and records stories for digital media (blogs, social media), or publications.
-Produces and distributes media releases.
-Monitors and analyzes the effectiveness of digital campaigns in order to optimize future communications.
Marketing and Advertising:
-Assists with planning and delivering outreach initiatives for internal and external audiences.
-Develops and schedules advertising content for brand awareness and direct action.
-Updates, writes and distributes publications, including quarterly newsletters.
-Assists with developing corporate videos and Public Service Announcements.
-Reviews analytics and adjusts messaging for marketing and advertising campaigns to optimize results.
Online Community Engagement:
-Develops content, and maintains and monitors social media sites and other digital platforms.
-Deepens online community engagement through applying advice/consumer feedback.
-Maintains posAbilities’ website (and micro sites when directed).
Workplace:
-Participates in all aspects of the Health and Safety Program including safety and emergency procedures, in order to provide a safe work environment. Reports all concerns to the Senior Communications Specialist.
-Performs other duties as assigned.
EDUCATION AND QUALIFICATIONS
-A Bachelor of Arts degree in Communications, Journalism, Business; or other post-secondary studies (certificate programs) in these, or related disciplines.
-Proven administrative and organizational skills with attention to detail.
-Excellent written and oral interpersonal communication and presentation skills.
-Experience using social media for business and community engagement or marketing communications.
-Ability to work independently and the desire to work in a fast paced dynamic environment.
-Flexibility, ability to multitask, detail-oriented and positive.
-Commitment to the philosophy of people with challenges living and working in the community.
-Prior work or co-op experience in communications is highly preferred.
ADDITIONAL ASSETS
-Media relations and event planning experience.
-Proficient in using the Microsoft Office suite.
-Proficient video editing and graphic design skills.
-Ability to communicate orally and in writing in an additional language.
-Experience working or volunteering in the not for profit sector and/or with persons with disabilities.
-Good understanding of the social media world.
HOURS OF WORK
Thirty-seven and a half (37.5) hours per week, typically scheduled Monday to Friday. Some flexibility will be required to accommodate special events, such as workshops or key stakeholder meetings.
To learn more, visit https://posabilities.ca/careers/current-opportunities/
