Description
Mulgrave is one of Canada’s leading independent, co-educational, pre-K to Grade 12 day schools, serving the North Shore of Vancouver. We are an established IB Continuum World School with a reputation for excellence and innovation. We are now seeking applicants for the role of Communications and Marketing Associate.
The Communications and Marketing Associate is responsible for developing great content for Mulgrave’s extensive internal and external communications channels and initiatives. Well-suited for a go-getter, this position reports to the Senior Manager of Marketing, Admissions and Communications (SMMAC) and works closely and collaboratively with the school’s Advancement and Admissions staff, as well as others throughout the school.
Under the guidance of the SMMAC, the Associate will reflect our culture and brand voice, share Mulgrave’s stories through regular publications and our digital presence, market our admissions opportunities and programmes such as Summer Camps, and connect with key audiences to build affinity with the school.
To provide the best possible learning environment for our highly diverse, multicultural student population, Mulgrave actively seeks to recruit staff from groups that have been traditionally underrepresented in independent and international school faculties. BIPoC and 2SLGBTQ+ and those with disabilities are warmly encouraged to apply, and invited to reach out for more information about our commitment to diversity, equity, inclusion, and justice.
Please note: A Digital Communications & Marketing Associate position has also been posted. The school will hire for one role based on the suitability of applicants to both postings. If you feel you have skills and expertise outlined in both roles, please reference that in your cover letter.
Duties and Responsibilities
Digital Content:
- Manage ongoing website content updates on existing pages (ad hoc and via annual rolling audit)
- Collaborate with faculty and administration to strategically enhance website content to reflect the school’s programme offerings, mission, vision, and values
- Build new pages, including creation of content and sourcing of images, for key events and initiatives
- Participate as a key team member in our website refresh project
- Manage social media content (forward-looking approach, captions and images, audience engagement, collaboration with other content creators within the school)
Publications:
- Writing for publications such as the school’s:
- Weekly e-newsletter
- Annual report
- Annual magazine
- Strategic Plan Updates
Marketing:
- Research and understand the school’s target market
- In collaboration with other team members such as our graphic designer, create marketing campaigns to support the school’s admissions efforts through channels such as:
- Print advertising
- Mail drops
- Digital ads
- Social media
- Website
- Concept development, copywriting to compel audiences to act, booking ad space, measurement and evaluation
- Ability (or willingness to learn) to create and monitor strategic and resource-wise google ad and social media campaigns
- Source and assess new marketing opportunities in keeping with the school’s goals
Qualifications:
- Bachelor’s Degree in English, Journalism, Communications, Marketing or related subject
- Minimum of three to five years professional experience in digital communications with a track record of increasing responsibility and success
- Enthusiasm and expertise to both develop strategies and implement tactics
- Excellent writing, editorial, and proofreading skills in a variety of digital mediums
- Ability to create content as well as identify and generate creative story ideas
- Ability to digest data and present key findings, using acquired knowledge to inform strategy and implementation
- Strong organisational and time management skills
- Excellent interpersonal and communication skills
- Ability to collaborate widely with various constituencies throughout the school community and to be flexible in working hours
- General understanding of independent education, philanthropy and school communications
- Strong knowledge of social media platforms, MS Office, Google applications, and presentation software
- Training and experience (or willingness to learn) with content management systems, Google Ads, Google Analytics, Adobe Spark, graphic design software, and/or photography an asset but not required
Please visit our website at www.mulgrave.com for further information about our School.
Resumes should be submitted through https://mulgrave.bamboohr.com/jobs/ by March 30, 2022. Given the location of the school, applicants must provide their own transportation.
We thank all interested parties. Only those selected for an interview will be contacted.
