Description
Under the strategic direction set by the Vice-President Communications and Advancement, the communications officer will contribute to the work of the department and university to strengthen its reputation and its relationships with key audiences locally, regionally, nationally and internationally. The communications department provides a centre for communications in university communications, internal communications, news/media services and editorial services.
Under the direction of the Manager, Communications, the communications officer will create and deliver communications materials and communications activities in support of the university’s and unit’s strategic goals and priorities. The communications officer will also collaborate with and offer cross-departmental communications support for schools, programs and units, including advancement, alumni relations, stakeholder and government relations, marketing and recruitment, and the office of the President. The communications officer will assist as needed in social media, media relations and issues management activities, along with providing support to the Royal Roads University executive team.
An accomplished, professional writer, the communications officer writes engaging news and feature stories that align with the university’s strategic priorities and enhances the university’s digital communication by developing high-impact social media content and strategies, including digital storytelling initiatives.
By increasing awareness and profile of Royal Roads evidenced by faculty, student and alumni successes, its distinct learning and teaching model, market-responsive programs, applied research, initiatives, heritage, campus and events), the communications officer helps strengthen Royal Roads’ reputation and builds positive support for enrolment growth and fundraising potential.
- A degree in public relations, communications or journalism and five years’ experience is preferred. A minimum of a two-year certificate in public relations, communications or journalism, with commensurate experience, may be considered.
- Advanced writing skills, including experience writing feature articles, news releases and related communications materials, reports and briefing notes, including writing for all mediums.
- Advanced editing skills to produce high-quality communications materials that adhere to established style guidelines.
- Demonstrated media relations and/or issues management skills and experience.
- Demonstrated experience and successes as a social media community member considered an asset.
- Strong inter-personal and verbal communications skills, including the ability to deal sensitively with critical issues.
- Excellent organizational, project management and time management skills, including the ability to work to deadlines.
- Independent initiative, sound judgment and developed decision-making abilities.
- Content management system experience considered an asset.
- Experience with computer programs and software (training will be provided in department systems).
