Concert Properties
Description
Concert Properties – Corporate Communications Manager
Position Summary
Reporting to the Director, Corporate Communications, the Corporate Communications Manager will be responsible for the strategy, implementation and evaluation of corporate communications initiatives aimed at maintaining and building the company’s brand across Canada.
Key Responsibilities
Corporate Communications
- Formulate, manage and execute a comprehensive corporate communications strategy for both external and internal audiences
- Identify and develop proactive opportunities to build the company’s brand
- Lead authoring and distribution of content/news across all lines of business via blog articles, the monthly Blueprint newsletter, press releases and the company’s corporate social media channels
- Create targeted PR pitches and liaise with media
- Manage corporate brand and style guidelines and ensure brand standards, corporate messaging and content standards are met and consistent
- Lead development and implementation of project-based corporate communications plans
- Generate social media content on a daily basis
- Monitor media and social media; repost and respond as required, and ensure staff adherence to social media guidelines
- Evaluate social media metrics to ensure effectiveness of channels and campaigns and provide recommendations
- Lead the creation of annual and quarterly reports for three corporate entities, Concert Properties, Concert Infrastructure and Concert Income Properties
- Lead communications for corporate community initiatives (and support other relevant initiatives)
- Edit content and material produced by others as appropriate
- Create presentations for the senior management team, as required
- Organize and execute special events, as required
Internal Communications
- Lead production of Employee Update (bi-weekly e-newsletter)
- Lead Yammer (internal social media platform)
- Lead for People Experience and other departmental communications
- Lead internal and non-corporate image and video capture (e.g., office parties and events)
Corporate Marketing
- Lead the creation of corporate marketing collateral (both print and digital)
- Lead the development of new corporate ads
- Lead industry award submissions
Other
- Create and manage annual budgets
- Provide support to the broader Sales & Marketing department related to condominium, rental and seniors marketing, as required
- Support corporate video productions and photo shoots
Qualifications
- Education or experience equivalent to an undergraduate degree in a relevant discipline such as Communications, Journalism or Public Relations
- At least eight+ years of communications experience (both internal and external)
- A professional communications accreditation or designation (ABC, SCMP or APR) demonstrating knowledge of communications best practices is an asset
- Excellent writing and editing skills
- Excellent image and video capture and editing/processing skills
- Excellent social media skills
- Strong computer skills, including InDesign, MS Office and social media platforms (Twitter, Facebook, Instagram, LinkedIn). Knowledge of Hootsuite, Drupal, Photoshop and Illustrator is an asset.
- Demonstrated attention to detail and accuracy
- Formal training in the use of social media and online marketing and communications tools
This is a general description of the tasks and skills required. Additional responsibilities and duties may be required to successfully perform this position. Apply here.