Digital Communications Manager

Back to Blogs Posted: June 6, 2019
Peter A. Allard School of Law at the University of British Columbia
June 6, 2019
Vancouver, Canada
Job Type
Level of Experience
Established professional


Job ID: 33943

Location: Vancouver - Point Grey Campus (UBC)

Employment Group: Management&Professional (AAPS)

Job Category: Information Services

Classification Title: Information Services, Level B

Department: Peter A. Allard School of Law

Salary Range: $66,787.00 (minimum) - $80,176.00 (midpoint) - $96,212.00 (maximum)


Desired Start Date:

Closing Date:

Job Summary
The Digital Communications Manager manages websites and digital/social medial communications channels for the Allard School of Law. This includes providing overall content management and working in collaboration with staff and faculty on content development, design and delivery in alignment with the law school's overall communication plans. The Digital Communications Manager is responsible for expanding and improving Law's digital presence and managing client-driven digital communication services to all units in the faculty.

Organizational Status
Works independently under broad supervision. Reports to the Director, Dean's Office. Works as an integral member of the Allard School of Law Communications team. Works in close collaboration with the Communications Manager.

Work Performed

Website Governance

  • Creates, implements and manages website governance plans and procedures for the Allard School of Law.
  • Provides strategic recommendations with respect to overall website governance.
  • Manages roles, responsibilities, and procedures for website content and use.
  • Manages CMS and web auditing tools, and leads regular audits of the Allard School of Law platforms.
  • Develops and implements appropriate measures to ensure currency of the website.

Digital Content Strategy, Design and Management

  • Manages the development of website and associated digital content strategies for the law school, in consultation with stakeholders and senior administration, working with the Communications team.
  • Provides expert advice to manage and execute the Allard School of Law's digital strategy, in alignment with brand and marketing communication strategies.
  • Develops and executes implementation and management plans with respect to digital content strategies, in collaboration with the Communications team.
  • Manages specific tools, guidelines, supports, processes and policies for the implementation of the website content strategy.
  • Develops, oversees, and implements on-the-ground strategies for content design and delivery across all digital channels, to ensure an engaging, on-brand, current, accurate and audience-appropriate digital presence.
  • Manages content planning and development to align with overall brand and marketing strategies.
  • Designs, plans, researches, and develops concepts and content strategies for all digital media, bringing forward new opportunities and implementation plans in digital media design as needed.

Project Management

  • Manages all Allard School of Law website development and enhancement projects.
  • Oversees and manages all project budgets as required.
  • Acts as Faculty liaison on all digital development and enhancement projects between the Faculty and service providers (e.g., UBC IT Web Services).
  • Manages service agreements, contracts, and relationships for website design and development projects, overseeing all aspect of project management for success.
  • Manages the design and creative aspects of web projects, including serving as digital communications expert to faculty and content managers involved in specific online work and projects, providing advice and guidance.
  • Manages stakeholder consultation, project communications and messaging, and reporting as needed.

Metrics, User Experience, Evaluation and Reporting

  • Maintains current knowledge of digital communications and website trends, including within the University and higher education, and recommends related enhancements to the Allard School of Law's web presence as appropriate.
  • Manages and oversees functionality of the Allard School of Law website, including developing and evaluating site architecture, navigation design and keyword and taxonomies.
  • Establishes key performance indicators and measurable benchmarks for digital media and websites.
  • Manages and delivers evaluation plans on digital communication strategies; tracks progress and reviews regularly, including through Google analytics, user testing and other tools, and provides reports for the communications team and key website stakeholders.
  • Assess and advises on opportunities and needs for further website development and enhancement based on review of metrics and consultation with stakeholders.

Supervision Received
Reports to the Director, Dean's Office, but works closely with, and may be called upon to take direction from, other senior members of the administration and faculty members in respect of some of the tasks performed. Work is reviewed in terms of achievement of defined goals.

Supervision Given
Supervises any work study students assigned to the incumbent. May direct the work of internal and external service providers.

Consequence of Error/Judgement
This position will require the exercise of judgment in the carrying out its responsibilities, in particular in relation to giving of strategic advice, hiring of service providers, and managing the Allard School of Law's website.

Incorrect decisions can adversely affect the reputation of the Allard School of Law, its faculty members, its students, its staff and its alumni and can negatively impact law school business unit workflow and objectives.

Undergraduate degree in a relevant discipline. Minimum of five years experience or the equivalent combination of education and experience. The successful candidate must be an effective communicator (verbal and written) with excellent client management skills, and must excel in working as a member of a team. The successful candidate must have current knowledge of digital communications platforms, strategies and best practices.

Must Have

  • A university degree and/or training in a relevant discipline.
  • Minimum of 5 years of relevant experience in project and/or website management, or an equivalent combination of education or experience.
  • Experience managing and developing web content, including an understanding of common web technology, including HTML. Aptitude to learn and test new digital communications programs.
  • Excellent oral and written communication skills; demonstrated ability to write and edit copy for the web.
    Strong customer service ethic.
  • Excellent project management skills with a high-level of accountability for the quality and timely completion of projects.
  • Strong planning, time management and organizational skills; ability to multi-task across many projects simultaneously and meet tight deadlines.


  • Familiarity with working in a university setting.
  • Demonstrable experience in online marketing (using tools like digital advertising and search engine optimization/marketing).
  • Familiarity with programs such as CSS, Javascript, and the Adobe Creative Suite (Photoshop, InDesign, Illustrator etc.)
  • Working knowledge of web development standards as well as accessibility and usability testing and best practices.
  • Experience in managing social media for a business/organization and an understanding of social media best practices.

How to Apply

Please ensure that you submit your resume and cover online:

Equity and diversity are essential to academic excellence. An open and diverse community fosters the inclusion of voices that have been underrepresented or discouraged. We encourage applications from members of groups that have been marginalized on any grounds enumerated under the B.C. Human Rights Code, including sex, sexual orientation, gender identity or expression, racialization, disability, political belief, religion, marital or family status, age, and/or status as a First Nation, Metis, Inuit, or Indigenous person.

All qualified candidates are encouraged to apply; however Canadians and permanent residents will be given priority.


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