Description
Who We Are
At BCIT, putting people at the core of everything we do is paramount. This idea is the foundation of BCIT’s People Vision, which describes the Institute’s goals and priorities in respect to our people. In a complex and uncertain world, it’s vital our people feel valued, supported and connected. BCIT champions a culture of innovation and global progress through people’s imagination and creativity. With a competitive compensation package, great work-life balance, and career advancement opportunities, see why we’ve earned the title of one of BC’s Top Employers for over ten years running.
Position Summary
BCIT Advancement is seeking a regular, full-time (1.0 FTE) Manager, Advancement Communications. This position develops, implements, manages and executes communications and marketing strategies across Advancement to strengthen donor engagement, recognition, stewardship, and relationships with key stakeholders to drive philanthropic support for BCIT. Leads the planning, production, measurement, and optimization of Advancement marketing collateral. Contributes to the development of a comprehensive strategy to secure and fulfill sponsorship and ticket sales for alumni engagement events and generate revenue through programming. Participates as a member of the Advancement management team by providing input to development of department strategies and plans.
KEY ACCOUNTABILITIES:
Participates as a member of the Advancement management team by providing input to development of department strategies and plans and leads designated initiatives that support goals and objectives.
Leads the development and implementation of communications and marketing strategies across Advancement to drive donor and alumni engagement and philanthropic support. Develops content strategy and feature stories on industry executives, alumni, donors, Distinguished Award recipients, board members, and student award recipients.
Leads efforts to build online engagement, capture and engage new audiences, coordinate viral campaigns and targeted outreach programs to drive audiences to give time, talent and/or treasure. Recommends new communications platforms and applications.
Supports the Director in the development of a comprehensive alumni program that supports alumni engagement strategies, grows alumni philanthropy, and ensures alignment with the vision, mission, and objectives underlying alumni activities.
Establishes relevant metrics, conducts ongoing analysis, monitors effective benchmarks, and develops reports on digital engagement performance to evaluate strategies and tactics to maximize results and identify potential alumni, donors, and volunteers for engagement and fundraising initiatives.
Leads the planning, production, measurement, and optimization of public-facing Advancement marketing collateral, including digital marketing, direct response campaigns, social media communications, video production, e-communications, publications, and website content.
Works with senior executives at BCIT and senior leadership in Advancement to incorporate vision and strategic priorities into critical Advancement communications materials including speaking notes, messages, and briefs.
Contributes to the development of a comprehensive strategy to secure and fulfill sponsorship and ticket sales for alumni engagement events and generate revenue through programming such as Affinity Partners and the BCIT Alumni Perks app.
Represents the engagement and fundraising priorities of the Advancement division to Marketing and Communications leadership, Business Development Managers and embedded marketing representatives in Schools and service departments
Contributes to the development of the annual communications budget across Advancement and monitors related expenses.
Monitors developments and trends, and remains current in emerging best practices to support strategic marketing and communications programs to enhance stakeholder engagement and philanthropic support.
Manages reporting staff, including selection, coaching, mentoring, development, performance management and all other people-management practices. Collaborates with Director on performance-related matters.
QUALIFICATIONS & REQUIREMENTS:
Bachelor’s degree in Journalism, English, Communications, or a related discipline.
Five years’ experience in a large, complex organization specifically in post-secondary Advancement or the non-profit fundraising sector, with experience in the graphic and print industry with strong understanding of digital and online marketing, web analytics and fundraising fundamentals.
An equivalent combination of education and experience may be considered.
Exceptional leadership skills with proven ability to exercise initiative, judgement, tact, diplomacy and negotiation skills.
Advanced writing skills; ability to write quickly, persuasively, clearly and adaptively on variety of subjects with strong ability and willingness to reinvent written style and content as required.
Advanced strategic planning and project management skills to navigate in a fast-paced, deadline-driven environment. Availability to work evenings and weekends if required.
Strong presentation and verbal communication skills with exceptional business and political acumen.
Strong interpersonal skills and ability to establish and maintain effective working relationships at all levels of the organization.
Strong ability to work independently and exercise extensive judgment and decision making in managing proactive and reactive communication.
Good understanding of marketing and communications strategies and metrics and customer relationship management (CRM) including branding, market research, advertising and direct response, digital marketing, and graphic design.
Fair understanding of fundraising database software (such as Raiser’s Edge), and related online research tools.
Previous experience working with boards and related committees.
Benefits – Why you’d love working with us
Competitive pay
Minimum of twenty-five days of vacation
Competitive employer-paid extended health and dental plan – take a look at our benefit plans!
Defined benefit pension plan with employer contributions
Flexible hybrid work arrangements available
Professional Development funds and resources
Access to most BCIT Flexible Learning courses free of charge
Wellness and Employee Assistance programs
Complimentary membership with free access to the Fitness Centre, Gymnasium, and more
BCIT values diverse experiences, ideas, cultures and perspectives and is committed to fostering a diverse and inclusive workplace. As an equal opportunity employer, we encourage applications from members of all groups experiencing barriers to equity. If you require accessibility accommodations during any part of the application or hiring process, please contact RecruitmentAssistant@bcit.ca so we can best support you. Please note that all applications must be submitted via the careers page portal, email applications will not be accepted.
The British Columbia Institute of Technology acknowledges that our campuses are located on the unceded traditional territories of the Coast Salish Nations of xwməθkwəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səl̓ilwətaɁɬ (Tsleil-Waututh).
